iProspect Adds Ford Motor Company, CareerBuilder.com, EverBank, and The Baby Catalog of America, to its Search Engine Marketing Client Roster
iProspect Remains the Only Pure-Play Search Engine Marketing Firm that Drives Increased Traffic, Measures Traffic Conversion, and Offers the Industry`s Only Patent-Pending Website Conversion Enhancement Service
Arlington, MA-July 22, 2003-iProspect, The Original(tm) Search Engine Marketing Firm, today announced the addition of Ford Motor Company, The Baby Catalog of America, EverBank, and CareerBuilder.com to its client roster of Fortune 1000 companies. With the addition of these four annual contracts, iProspect reinforces its leadership position as the largest and most trusted search engine marketing firm and the only SEM firm that offers end-to-end integration of PPC Search Advertising and organic search engine marketing campaigns based on metrics.
According to US Bancorp Piper Jaffray, the worldwide search industry will generate an estimated $2 billion this year, growing to $7 billion in 2007. "The power of search engine marketing lies in its ability to attract the most qualified online traffic - site visitors willing to buy, download, or register their contact information," said iProspect president Robert Murray. "Customers have a new expectation of their search engine marketing firm: they expect them to drive buyers, not just `traffic.` iProspect`s ability to drive ready-to-act buyers to our client websites by utilizing integrated paid and natural search engine marketing strategies as well as our new patent-pending website conversions enhancement offering has been key to our client`s success."
"Attracting the highest-quality traffic to our website is at the core of our business strategy," said Scott Brueggeman, vice president of Consumer Marketing at CareerBuilder.com. "iProspect provides a cost-effective method for drawing job seekers and employers to our website at the right point in the user`s life cycle. This helps us to build and maximize our relationship with that user."
Searching For Ways to Get Noticed
Since 1996, iProspect is the only pure-play search engine marketing firm that has developed a reputation for significantly impacting its customers` ROI as evidenced by iProspect being the only firm who`s clients` sign multiple-year contract extensions. For the first time, marketers can take the next step in search engine marketing and use iProspect`s patent-pending Website Conversion Enhancement Service to improve their overall conversion rates.
According to a report titled Getting The Most Out of Search Marketing (June, 2003) from Forrester Research, search produces quality conversions. The visitors acquired from search engines are highly
qualified: they are "hand-raisers" actively looking for a product or service. Marketers` ability to select and control keywords allows them to fine-tune which product they promote and which customers they target. However, NetIQ and iProspect recently conducted a survey of more than 800 marketers and found that while 41 percent of them are implementing SEM strategies only 11 percent are using detailed ROI analysis of their SEM efforts, which includes lifetime value as well as revenue by keyword(s).
About iProspect
iProspect is The Original(tm) Search Engine Marketing Firm. The company is the leading provider of search engine marketing services that drives increased traffic, tracks conversion and offers the industry`s only patent-pending Web conversion enhancement service. Founded in 1996 by Fredrick Marckini, iProspect pioneered the industry and works with the most recognized and successful brands in the world, including American Express, Mercedes-Benz, GlaxoSmithKline, Xerox, Verisign, Ford Motor Company and Sharp Electronics. The company has published three books on search engine positioning including Achieving Top-10 Rankings in Internet Search Engines and most recently, Search Engine Positioning. iProspect is located in Arlington, Mass., and can be reached at 1 800-522-1152, or at www.iprospect.com.
Rufus Manning
Manager, Media Relations
iProspect(r)
The Original(tm) Search Engine Marketing Firm
Tel: 781-641-5700 x148
Fax: 781-641-5755
Email: rmanning@iprospect.com
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