Ottawa, Canada—October 29, 2002— Buystream, a leading provider of web analytic and reporting solutions, and RedDot Solutions, a leading provider of enterprise content management solutions, announced today a technology integration and marketing partnership. Under the terms of the agreement, Buystream Perspective, a web content analytics solution designed specifically for use with content management systems, will be integrated with RedDot`s Content Management Server (CMS).
Buystream will be a companion technology to RedDot, enabling web site owners to bridge the gap from content management to web analytics. In the past, web site stakeholders found it difficult to manage their web content or evaluate the effectiveness of it. Huge investments were made into putting business processes online and producing content heavy sites but without ongoing measurement or management mechanisms.
With RedDot`s CMS managing the diverse content production and workflow needs for clients, coupled with Buystream Perspective`s full integration to provide enhanced, effective analysis of web site traffic, web site stakeholders can finally experience ROI on their investments.
"RedDot operates as a company that concentrates on providing a comprehensive content management system to our customers," said Detlef Kamps, president of RedDot Solutions. "Partnering with Buystream enables our customers to benefit from a sophisticated way to manage their online content, while allowing them to analyze the effectiveness of that content at the same time."
Buystream Perspective has been built specifically for integration into content management systems. The template-driven structure makes it easy to integrate Buystream`s data-tag technology. Buystream Perspective has been completely integrated with RedDot`s Content Management Server, and with only a few clicks, the system is instantly enabled.
"The seamless integration of Buystream and RedDot technologies provides our clients with a powerful way to understand the effectiveness of the content they publish," said Randy Woods, President and CEO at Buystream. "This partnership with RedDot is a key link in our corporate strategy because it opens up channel sales opportunities."
About Buystream
Buystream`s analytic solutions help companies manage their online and wireless business by measuring only what matters. Buystream`s solutions combine software and business consulting to analyze Key Business Events™ to deliver usable and actionable information for improving business processes and maximizing results. Buystream`s differentiated products for multi-channel retailers, wireless operators and content delivery sites provide real-time metrics and analysis to understand key processes such as marketing, segmentation, customer behavior and loyalty. www.buystream.com
About RedDot Solutions
RedDot Solutions Corporation is a leading provider of enterprise content management solutions. RedDot empowers online content contributors with solutions renown for ease of use, rapid implementation, scalability, flexible workflow, and personalization to efficiently manage complex content needs. Built on open industry standards, RedDot`s XML-enabled, browser-based technology offers the most intuitive content management solution in the industry. With nearly 900 customers worldwide including Federal Express, The New York Times, March of Dimes, Bank of New York, Kraft, Honda, and Starbucks, RedDot manages dynamic content on 1,800+ Web, intranet and extranet sites. RedDot recently won Internet World`s "Best in Show" and the Seybold editors` "Hot Pick" selection for its Content Management Server. RedDot Solutions Corporation is headquartered in New York City with offices in Santa Clara, Toronto, and throughout Europe. www.reddot.com
Buystream is a registered trademark of Buystream Inc. Buystream Perspective, Measure What Matters and Key Business Events are trademarks of Buystream Inc. All other trademarks are the property of their respective owners.
For more information, please contact:
Rhonda MacDougall
Buystream
1-800-261-1726, ext.202
rmacdougall@buystream.com
Annette Svedas
RedDot Solutions
212-425-3988 x218
annette.svedas@reddot.com
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