EasyAsk Expands International Presence With ARG Equation
Online Shoppers Can Search and Navigate Through 20,000 SKUs at Leading UK Retailer`s Sites
Littleton, MA - September 9, 2002 - EasyAsk, the leading provider of online search and navigation solutions for sales acceleration and self-service, announced today that ARG Equation, a $1.5 billion UK retailer, formerly known as GUS Home Shopping, has selected EasyAsk`s search and navigation technology for its family of online retail Web sites. ARG Equation has selected EasyAsk`s comprehensive software package, including precision search, dynamic navigation and sophisticated merchandising capabilities, for its UK apparel and housewares e-commerce sites, representing over 20,000 products available for online purchase. EasyAsk will be implemented on top UK online retail web sites including www.choiceshopping.com and www.kays.com.
ARG Equation boasts the UK`s largest online fashion presence, with £100m sales made online. After evaluating several leading search technologies, ARG Equation selected EasyAsk based on its quick, seamless implementation and its immediate ability to increase revenue and order size, which has been proven at leading US e-commerce Web sites such as Lenox, Coldwater Creek and Talbots. With aggressive growth goals over the next few years, ARG Equation views EasyAsk technology as strategically important to ensure successful and profitable increases in on-line sales activity.
"Our online properties are of major importance to our growth strategy," said Paul Kendrick, General Manager, Channel and Business Development, of ARG Equation. "In a crowded marketplace, it is important to continually be looking for ways to improve the customer experience on our websites. To that end, we are investing in technologies like EasyAsk that have been proven to increase revenue. We want it to be easy for our shoppers to find what they want to buy, whether they know exactly what that is or require assistance to narrow down their selection. EasyAsk helps us make the sale however the user chooses to shop.
"By being able to find what they are looking for, ARG Equation shoppers will be able to purchase more, and more often," said Bob Alperin, CEO of EasyAsk. "Online commerce in the UK growing exponentially, as it has been in the US, and EasyAsk is helping ARG Equation maintain its premier online retailing position by tackling the search and navigation challenges that constrain the growth of many on-line retailers early on. Soon after the initial launch of EasyAsk, ARG Equation recognized an impressive decrease in the number of searches generating no results and a corresponding improvement in the customer`s shopping experience."
Sites under the ARG Equation umbrella include Kaysnet.com, Choiceshopping.com, Greatuniversal.com, Kaysworldwide.com, Innovations.co.uk, Brainwaves.co.uk, Emccord.com, Mccordgarden.co.uk, Marshallward.com, Styleplus.com, Homefree.co.uk, Bargaincrazy.com, Aboundonline.com, and Argosadditions.co.uk.
About EasyAsk
EasyAsk is the leading provider of online search and navigation solutions for sales acceleration and customer self-service. EasyAsk`s search and navigation solution directly and significantly increase results for leading retailers such as Coldwater Creek, KitchenEtc, Lenox, Lands` End, J. Jill, SmartBargains, Talbots, and wine.com by e-Vineyard. EasyAsk`s fully integrated solution includes precision search, dynamic navigation and merchandising powered by a sophisticated natural language processor to improve customer satisfaction and drive higher site revenues. Hundreds of companies have acquired EasyAsk`s core technology. Strategic partners include IBM and SAIC, and EasyAsk is a preferred provider of IBM`s WebSphere Commerce Group. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales and support offices in Chicago and San Francisco. For more information, contact EasyAsk at 1-800-425-8200.
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