Network includes 2500 kiosks and digital signs in 800 stores nationwide
BAINBRIDGE ISLAND, Wash., Oct. 30, 2002 - Mercury Online Solutions, Inc., a
provider of Web-based in-store display networks for Fortune 500 retailers,
today announced it has successfully launched AT&T Wireless` nationwide
Digital Messaging System (DMS).
AT&T Wireless` DMS is a large and sophisticated network of in-store
displays, with a total of 2,500 digital display screens and interactive
kiosks installed and networked in more than 800 AT&T Wireless retail stores
throughout the country. Mercury Online Solutions reports it will deliver
more than 1,000 additional displays by year-end.
"Mercury Online Solutions is helping us set the standard for the next
generation of point-of-sale displays and kiosks," said Michael la Villa,
director of store development for AT&T Wireless. "The company has unique
expertise in the industry and is respected by people in IT, marketing and
finance for their ability to facilitate collaboration and deliver on time."
Mercury Online Solutions provides the hardware, software, rollout
management, monitoring, content management and maintenance for AT&T
Wireless` network of displays.
"AT&T Wireless has been an ideal client for showcasing our approach and
capabilities," said John Eisenhauer, president of Mercury Online Solutions.
"Their high standards and commitment to creating a dynamic customer
experience demand that the ongoing quality of DMS is second to none."
Immediacy and reliability are two key benefits of Mercury Online Solutions`
approach. The network combines both "push" and interactive messaging,
controlled and delivered through a Web-based network to plasma screens and
kiosk-like displays. The content and messages displayed to customers in
stores can be updated within seconds.
Mercury Online Solutions maintains an average uptime of 99.2 percent for all
devices in the DMS network. Maintenance costs are kept below industry
averages because the company builds a completely homogeneous network, with
standardized components in all devices for cost control and ease of
maintenance.
About Mercury Online Solutions, Inc.
Mercury Online Solutions, Inc. is an innovator of Web-based in-store display
networks for Fortune 500 retailers. The company creates, deploys and manages
interactive digital display networks that build brands and create
sustainable competitive advantages for its clients. With responsibility for
one of the largest nationwide networks of displays, Mercury Online Solutions
boasts a 99.2 percent reliability average. The privately held company was
rec
ently named the 13th fastest-growing private company in Washington by the
Puget Sound Business Journal. Founded in 1996, the company is headquartered
on Bainbridge Island, Wash., near Seattle.
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