Reynolds and Reynolds develops an online parts store for auto dealers
The Reynolds and Reynolds Co., one of the largest developers of e-commerce and information management systems for auto dealers, is rolling out technology to help dealers sell their parts inventory online.
The company is teaming with TradeMotion Software, a Carlsbad, CA, automotive e-commerce applications company, to launch StoreMakerX, a web retailing and inventory management platform.
The platform enables dealers to post and update an interactive parts catalog, manage inventory and create customer accounts and reports. The application also enables dealers to accept and process transactions and link with payments processors such as PayPal. “Online parts stores are a new profit center for fixed operations,” says Dana Freshman, vice president of Reynolds’ Sales and F&I Solutions. “Now a dealership can open up its parts inventory to consumers everywhere and generate extra revenue in a tight new car market.”
Reynolds & Reynolds, which sells information management systems to about 19,000 auto dealers nationwide, so far has sold its e-commerce platform to several dealerships, including Fred Beans Everything Automotive, a Limerick, PA, automotive dealer of 14 General Motors, Toyota and other foreign brands.
A typical large car dealership carries a parts inventory valued at about $250,000, says Reynolds and Reynolds.
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