CAMBRIDGE, Mass.--Feb. 4, 2008--ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose e-commerce suite powers more top online sellers than any other, today announced that Bulgari has selected ATG as its e-commerce provider in order to launch a stylish, well-designed Web store with sophisticated functionality which mirrors the luxury retailer`s brand values. Bulgari`s US online store is now live; it offers users the chance to learn more about the retailer`s products, browse, and purchase a range of items, from jewels to watches and accessories.
ATG was chosen above IBM and SAP due to its impressive technology credentials and because its solution offers sophisticated, packaged functionality with minimal extra build. The highly scalable ATG Commerce software will help Bulgari to personalize the entire online buying experience, making it easy for customers to not only find, compare and purchase desired products, but also register for gifts and pre-order products, helping the luxury retailer to offer exclusive deals to special customers and encourage loyalty.
ATG Merchandising will also help the retailer make automated and dynamic recommendations to customers, based on both their behaviour and the historical purchase affinities of other people in a customer`s market segment. The ATG platform will provide sophisticated search, advanced personalization and enhanced merchandising functionalities, ensuring Bulgari can maximize the benefits of the web channel.
Bulgari wanted to develop a Web store that would match its brand in class and style, while also offering customers the best possible functionality when searching and purchasing. The retailer fosters close relationships with buyers and it felt that ATG offered the best solution for personalization and tailoring its online presence to each customer`s needs.
Cliff Conneighton, senior vice president of marketing, ATG said, "Quality and excellence are the cornerstones of Bulgari`s philosophy. The ATG solution both reflects those values and allows the retailer to achieve excellence in customer satisfaction and ensure an unrivalled shopping experience online. We are delighted to be working with such a global player in the luxury market."
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software and delivers the on demand solutions that the world`s most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry`s most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand provides customer interaction solutions to enhance conversions and customer support, and delivers the world`s most widely used click-to-call service. ATG`s solutions are used by over 900 major brands, including Amazon, American Eagle Outfitters, AOL, AT&T, Best Buy, B&Q, Cabela`s, Carrefour, Coca Cola, Continental Airlines, CVS, Dell, DirecTV, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Macy`s, Meredith, Microsoft, Neiman Marcus, New York & Company, Nokia, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information about ATG, please visit www.atg.com.
(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG`s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
CONTACT: ATG
Tucker Walsh, 617-386-1159
twalsh@atg.com
or
Hotwire for ATG
Rebecca Lansdell, 0207 608 4667
rebecca.lansdell@hotwirepr.com
SOURCE: Art Technology Group, Inc.
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