TIGERGPS.COM LOCATES HIGHER SALES AND SEO WITH NEXTOPIA’S ECOMMERCE PRODUCT SEARCH TECHNOLOGY
Toronto, ON – February 6, 2008 – TigerGPS.com’s implementation of Nextopia
Software’s eComm|Search technology and Search Cloud module has helped the online
specialty retailer of GPS navigation devices increase sales by enhancing consumers’
shopping experience.
TigerGPS.com, a member of both the 2007 Inc. 500 and Internet Retailer Top 500 lists,
replaced its previous site search product with Nextopia’s hosted eComm|Search product
because it wanted to more closely monitor customer demand, generate additional
shopping pattern data, and be able to respond with short-term promotions and site
merchandizing updates.
“Nextopia’s search technology helps us thrive in a very competitive market by helping
shoppers find the right GPS navigation solution at the right time,” said TigerGPS.com
founder and CEO Derek Kleinow. “The Search Cloud is a great way to boost our SEO
traffic as well as help shoppers find popular products, particularly those looking for gifts
who might be new to the world of GPS and unsure of exactly what to buy. The Search
Cloud really helped drive sales during the Christmas period when gift purchasing was so
important.”
Introduced in November 2007, Nextopia’s eComm|SearchCloud module enables
TigerGPS.com to generate better SEO results for its product lists, as well as higher
sales from shoppers searching for popular products. Integrated into the retailer’s site, the
SearchCloud module aggregates a site’s most popular search keywords and generates
in real-time a textual representation, with the more popular keywords appearing in larger
font and/or bolded. Each SearchCloud keyword links to the site’s product database,
increasing visibility in organic search results and enhancing the shopper’s experience.
“Nextopia’s product search technology has helped TigerGPS.com increase site traffic
and then convert more of it,” added Nextopia founder and president Sanjay Arora. “By
making product search more granular and responsive to how consumers actually
behave on sites, TigerGPS.com has seen sales of products from brands such as
Garmin, Magellan, and TomTom rise weekly since the change to Nextopia.”
About Tiger GPS.com
About TigerGPS.com, Ltd.: TigerGPS.com, Ltd., headquartered in New York, NY, is the
leading online specialty retailer of GPS navigation devices made by top name brand
manufacturers such as Garmin, Magellan, and TomTom. Through its web site at
http://www.tigergps.com, the company serves the automotive, outdoor, marine, and
fitness markets, including a wide array of customers ranging from individual consumers
to corporate and government clients. TigerGPS.com offers worldwide shipping and has
done business in 127 countries to date. The company is also proud to support members
of the U.S. Armed Forces worldwide.
About Nextopia
A pioneer in providing specialized Internet search products and services since 1999,
Nextopia Software Corporation delivers next generation information retrieval technology
to businesses and online retailers. Based in Toronto, ON, Nextopia enables its
customers to deliver the right product at the right time. Retailers benefiting from the
company’s flagship product, eComm|Search, include Abt Electronics, Crabtree & Evelyn,
La Senza, Rock Bottom Golf, and Vintage Tub & Bath. For more information, visit
nextopia.com.
More Information:
Sanjay Arora
Nextopia Software Corporation
Tel: 800-364-9080 X105
Email: pr@nextopia.com
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