New York, NY (February 12, 2008) - The Nautica® brand announced today the launch of its e-commerce site, Nautica.com, which will sell direct to consumers in the United States over the Internet starting February 12, 2008. The site will offer apparel and accessories for men, women and kids, with a wide array of classically-styled American sportswear that reflect the brand’s heritage.
“We are very excited to launch our e-commerce site, especially at such a momentous time for the brand,” said Denise V. Seegal, President & CEO of VF Sportswear, Inc. “We are confident that the site will provide a compelling online experience for our consumers.”
Nautica® is partnering with GSI, the leading provider of e-commerce solutions, to develop and operate an online store at Nautica.com. GSI Commerce will develop and operate facets of the online store including customer service, order processing, and fulfillment. Empathy Lab, an interactive agency leader, will be responsible for the web design and further development of the web infrastructure.
The site is being launched during Nautica®’s 25th anniversary year. To commemorate this milestone, special 25th anniversary product, including a limited edition collection of the iconic Deck Shirt, will be available online for spring. For fall 2008, Nautica® will offer a 25th anniversary collection of reissued outerwear that celebrates the original six pieces that were the foundation of the company.
Nautica® sells through U.S. retailers, in-store shops, direct retail and outlet stores. Nautica® will promote the new site with a mention in print advertising starting with the May 2008 books.
About Nautica
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica® products are refined casual classics inspired and energized by the water that are always crisp, clean and distinct. Today Nautica® is available in more than 64 countries with more than 190 Nautica® branded stores worldwide. In 2003, the Company was acquired by VF Corporation, a world leader in branded apparel, including sportswear, jeanswear, outdoor products, imagewear and contemporary brand products. Its principal brands include Lee®, Wrangler®, John Varvatos®, JanSport®, Eastpak®, The North Face®, Vans®, Napapijri®,Kipling®,Reef®,7ForAllMankind®andlucy®. For additional information, please go to www.nautica.com and www.vfc.com.
Contact:
Rosalind Drisko
Nautica
212-887-8114
Rosalind_drisko@vfc.com¬
Back...
