Chadwick’s posted the sharpest year-to-year gain, 69%, in the number of unique visitors to the top 10 apparel and beauty sites in March, according to Nielsen/NetRatings. But it ranked last among the top sites in the category with 2.2 million visitors, up from 1.3 million a year earlier.
EBay Clothing, Shoes and Accessories came in first in the number of unique visitors in March, with total visits of 12.2 million, up 42% from 8.6 million a year earlier. EBay Jewelry and Watches ranked second, with 5.2 million visits, up 16% from 4.5 million in March 2005; followed by eBay Health and Beauty, 4.6 million, up 28% from 3.6 million; Avon, 4 million, up 54% from 2.6 million; VictoriasSecret.com, 3.7 million, up 28% from 2.9 million; Zappos.com, 3.2 million, up 60% from 2 million; Old Navy, 3.1 million, up 55% from 2 million; LLBean.com, 2.8 million, up 47% from 1.9 million; and Land’s End, 2.3 million, up 5% from 2.2 million.
In average length of visit, JewelryTelevision.com led with 1 hour, 25 minutes, 15 seconds; followed by Mary Kay, 51 minutes, 4 seconds; Avon, 31 minutes, 45 seconds; Roamans, 23 minutes, 54 seconds; Chadwick’s, 22 minutes, 19 seconds; eBay Clothing and Accessories, 17 minutes, 42 seconds; SierraTradingPost.com, 16 minutes, 27 seconds; Lands End, 16 minutes, 7 seconds; Blair.com, 16 minutes, 1 second; and eBay Jewelry and Watches, 14 minutes, 29 seconds.
Also in March, the food and beverage segment had the most online ad impressions in the consumer goods industry, according to Nielsen/NetRatings’ Ad Relevance report. The leading segments in the report and their number of impressions (in millions) are:
Food & Beverage, 1,878.8
Personal Care, 1,498.0
Print Publishing, 859.7
Apparel & Jewelry, 698.8
Home & Garden, 691.6
Automotive Supply, 228.7
Recreational Gear, 132.3
Toy & Hobby, 49.0
No Segment, 45.8
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