Amazon lets shoppers go to school on High Def products
Amazon.com Inc. has launched Amazon High-Def 101, an online center for information designed to help shoppers navigate the expanding sea of information available about the high-definition, or HD, home entertainment marketplace. Located at Amazon.com/HD101, the education and shopping site enables visitors to explore such products as HDTVs, movie players, game systems, PC options, accessories and movies, while learning how to “high-def” their homes.
The site also gives shoppers access to other HD product offerings and content, including educational videos and weekly blog posts covering the latest trends.
“Our goal with the Amazon High-Def 101 customer knowledge center is to provide our customers with centralized, easy to-understand information that will help demystify high-definition entertainment. Amazon High-Def 101 is a place where anyone can come to learn and ask questions about the complex HD landscape. We will continue to expand and evolve the site to meet our customers’ needs,” says Peter Faricy, vice president of movies and music at Amazon.com, No. 1 in the Internet Retailer Top 500 Guide.
The move reflects entertainment product manufacturers’ expectations that HD items will figure mightily in the upcoming holiday shopping season. “This holiday season is critical for high definition, and as an industry we need to place the focus on helping consumers understand the extraordinary benefits of HD media and how to get the most value out of their home entertainment investments,” says Ron Sanders, president at Warner Home Video.
Key features of the High-Def 101 customer knowledge center include a library of articles written in laymen’s terms and aimed at helping the average person configure their HD home entertainment set-up, a dictionary of HD terminology that explains commonly used phrases and abbreviations, and a community of home theater professionals who regularly post blog entries and participate in forums to help answer customer questions and provide direction.
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