QVC.com wants visitors to take shopping personally
Liberty Media Corp. is launching an aggressive plan that relies heavily on an updated web site design and social networking to turn QVC Corp. into a preeminent multimedia retailer.
Speaking at Liberty Media’s annual investor’s meeting, QVC president and CEO Mike George told attendees that QVC.com has been re-launched with a new home page that features a cleaner layout, better organization, larger graphics and more video.
The new home page for the retooled QVC.com, No. 14 in the Internet Retailer Top 500 Guide, shows four large graphics, which depict a deal of the day, questions to ask various experts, new brands and merchandise picks by QVC hosts. A new navigation bar across the top of the page features categories that include fashion, jewelry, beauty products, home accessories and furnishings, cooking and dining, electronics and sports and leisure. The redesigned site will also feature the integration of more video and rich media, George says.
To promote social networking QVC.com is also adding customer reviews, interactive polls, blogs, live chats with QVC hosts and celebrities and moderated forums. “We will elevate the brand into the trusted shopping authority,” says George.
Though he didn’t provide details, QVC also has other development plans in the works for next year, including an Adobe desktop widget, an interactive buy button and mobile commerce.
The site redesign is part of a broader advertising and marketing makeover for QVC. The first national marketing and advertising campaign in QVC Inc.’s 21-year history is behind the phrase “iQdoU?,” which has appeared on billboards around New York, Los Angeles and Philadelphia since early September. Online advertising, viral, buzz and direct mail components will be introduced throughout the fourth quarter and into 2008, the company says.
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