RESPONSYS FORMS STRATEGIC ALLIANCES WITH MULTIPLE RICH MEDIA LEADERS
FOR IMMEDIATE RELEASE
Contact:
Nicole Osmer, Responsys, Inc.
650-251-0165
nicoleo@responsys.com
Beema Inc., Dynamics Direct, Radical Communication, Talkway and Viewpoint
to Enhance Responsys Customers` Interactive Marketing Campaigns with Rich Media
PALO ALTO, Calif., May 29, 2001 - Responsys, Inc., a pioneer in optimized
interactive marketing solutions, today announced that the company has
formed strategic alliances with leading rich media companies Beema Inc.,
Dynamics Direct, Radical Communication Inc., Talkway Communications and
Viewpoint Corporation.
A recent META Group report predicts "rapid uptake of campaign e-mails with
animation, streaming audio, and video" will help cut through the clutter of
ads competing for consumers` attention. These types of rich media-enhanced
online interactive marketing campaigns are now available to companies
currently utilizing Responsys Interact™, the industry`s most comprehensive
interactive marketing solution.
"Responsys recognizes the bright future of rich media functionality in
one-to-one communications," said Amanda Barber, vice president of business
development for Responsys. "These new partners` technologies bring the
immediacy and interactivity of the Internet directly into consumers` inboxes."
Each of Responsys` new rich media partners offers unique capabilities to
interactive marketing campaigns:
· Beema delivers a broad spectrum of striking customizable rich media
content that includes life-like animation, animated e-mail, streaming
video, voice-overs, graphic designs, and logo treatments to companies
looking to make their corporate branding materials more dynamic.
· Dynamics Direct delivers evocative and effective email marketing
campaigns by combining the power of rich media-including animation, video
and audio-with the relevance of one-to-one personalization.
· Radical Communication`s flagship offering, RadicalMail, uniquely allows
for streaming audio and video, secure transactional capabilities and
forwarding functionality without requiring plug-ins, executable files or
lengthy downloads.
· Talkway Communications` e-marketing services enable companies to simply
and easily incorporate audio and video content into a variety of Internet
applications.
· Viewpoint Experience Technology enables e-merchants to demonstrate
products in their truest, most exciting form using integrated rich media
and 3D to create effective marketing solutions.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first - and only - company
to integrate comprehensive customer data analysis and management systems
with powerful, targeted customer interaction systems. This unique
combination delivers superior marketing return on investment by allowing
enterprises to adapt and optimize their online customer interactions in
real-time, based on the most current customer data. Over 260 customers,
including Avery Dennison, Chadwick`s of Boston, CNNSI.com, Lands` End,
MuseumCompany.com and VeriSign, integrate the Responsys® solution into
their overall e-commerce strategy. Privately held, Responsys is based in
Palo Alto, Calif., with additional offices in Portland, Oregon and London,
England. Investors including Accel Partners, Foundation Capital, Redpoint
Ventures, RSA Ventures and Sigma Partners back the company. The company is
TRUSTe certified. For more information, visit www.responsys.com, email
info@responsys.com, or call (888) 219-7150.
# # #
Responsys, Responsys.com, Responsys Interact, Responsys Acquire and
Responsys Gateways are trademarks of Responsys, Inc. All other trademarks
and registered trademarks are the properties of their respective owners.
Quote Sheet: Responsys Rich Media Partners
May 29, 2001
Steve Toy, president and co-founder, Beema:
"Corporations are faced with the challenge of setting themselves apart from
their competitors. One way to do that is for companies to utilize rich
media offerings in their corporate branding materials. With the downturn in
the economy everyone is looking for the best option, at the least expensive
price and the Responsys technology platform combined with Beema`s
technology provides the solution."
Russell Gillam, CEO, Dynamics Direct:
"Responsys` leadership in optimizing interactive marketing extends to its
newly expanded rich media offerings. Through our partnership, Responsys
clients will be able to deliver marketing messages with the relevance of
individualized direct marketing, combined with the emotional impact of
television commercials."
Bruce Stein, chairman and CEO, Radical Communication:
"Rich media is ever-evolving. Today, it`s possible to shrink the time from
impression to conversion with interactive marketing techniques like
transactional email. Responsys` integrated technology platform allows
clients to implement these technologies with surprisingly low cost and hassle."
Bob Rice, president and CEO, Viewpoint Corporation:
"Rich media is already proving to be the next wave for successful online
marketing and e-commerce initiatives. Our collaboration with Responsys
will provide users with a truly dynamic experience, creating curiosity and
excitement, exposing all of a product`s dimensions and qualities."
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