Xchange, Inc. repeats listing as a leader in industry analyst firm’s Customer Relationship Optimization Magic Quadrant for North America

Xchange retains its position in the upper right quadrant, representing industry leadership in vision and ability to execute

Boston, Mass. – May 30, 2001 – Xchange, Inc. (Nasdaq: EXAP), which specializes in helping businesses convert customer relationships into profit, today is recognized as a Customer Relationship Optimization (CRO) leader in a report assessing vendors in the industry by Stamford, CT-based independent research firm, Gartner, Inc.

For the second year running, Xchange is positioned in the upper right quadrant for its market leadership, ability to execute, thought leadership and company viability. Within the upper right quadrant, Xchange is positioned as a leading CRO industry visionary.

Delivered as part of a report titled "Customer Relationship Optimization Magic Quadrant," author Gareth Herschel said that enterprises currently using CRM that seek a broader vision with more proven functionality should evaluate the top vendors in the upper right quadrant.

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"It is great recognition of our solution to be positioned by Gartner in the Magic Quadrant for Customer Optimization," said Andy Frawley, chairman and CEO of Xchange. "Xchange not only has a strong vision, but we believe it has the technology and methodology to turn industry-leading vision into increased customer value and improved performance for businesses."

About Xchange, Inc.
Exchange Applications, Inc., now doing business as Xchange, Inc., helps companies focus their resources on customers who represent the best long-term profitability. Xchange delivers results by instilling a profit-focused discipline in the organization, coordinating all touch points and creating a personalized dialogue with the most valuable customers. These solutions are impacting the bottom line at approximately 290 client sites worldwide, including Citigroup, DaimlerChrysler and Vodafone. Xchange is based in Boston with offices worldwide.