Visa International Announces Global Marketing Relationship with Yahoo!
SAN FRANCISCO and SUNNYVALE, 5/29/2001
Visa International, the leading payment service, and Yahoo!, a leading global Internet communications, commerce and media company, have signed a global agreement that leverages the companies’ brands and extensive global networks to promote the ease and benefits of making online purchases. This relationship complements an agreement made between Visa USA and Yahoo! last year, which promoted and helped create a more convenient and secure shopping experience for consumers in the United States.
Under the agreement, Visa will serve as the default payment option within international versions of Yahoo! Shopping, Yahoo! Travel and Yahoo! Wallet covered in the relationship. Visa will also be the preferred brand of any co-branded credit or debit card offered by Yahoo! in participating regions.
To support and promote the agreement, Visa will develop and execute co-branded Yahoo! and Visa offline-marketing initiatives, which may include television advertising, regional print advertising and select statement insert programs, outdoor posters and airport signage by region. Visa International will showcase special Yahoo! offers on its Web site, www.visa.com, in the Offers & Promotions section and will also feature Yahoo! on its regional visa.com sites and in its “World’s Best Offers Program” catalog. In addition, participating international Yahoo! properties will host Visa-Yahoo! co-branded content pages.
Visa Regions included under the new agreement are Visa Asia Pacific, Visa Canada, Visa Latin America/Caribbean, and Visa Central Europe, Middle East and Africa. Yahoo!’s international properties covered in the relationship include Yahoo! Japan, Yahoo! Korea, Yahoo! Hong Kong, Yahoo! Kimo (Taiwan), Yahoo! Singapore, Yahoo! Canada, Yahoo! Australia & New Zealand, Yahoo! Argentina, Yahoo! Brazil, Yahoo! Mexico, and Yahoo! en español.
“Visa’s strategic global relationship with Yahoo! helps enhance customer and merchant benefits on all sides, and further expands two prominent international brands within the global marketplace,” commented Tom Shepard, executive vice president, Global Marketing Partnerships for Visa International. “By working with leading Internet players such as Yahoo!, Visa continues to be a major player in Internet-based payments and the pioneer of u-commerce – or universal commerce.”
U-commerce is Visa’s vision of the future in which cardholders can conduct commerce conveniently and securely, anywhere, anytime, and over any type of device.
“By further expanding our global relationships, Yahoo! continues to build the Internet’s leading consumer and business services company by delivering programs, content and services that meet the needs of our broad audience,” said Jasmine Kim, vice president, international marketing, Yahoo!. “In working together with Visa, we are helping to increase consumer confidence in making online purchases and provide a more convenient experience for shoppers around the world.”
Note to Editors:
About Visa International
Visa is the world’s leading payments brand and the largest payments system worldwide. Visa-branded cards generate more than US$1.8trillion in annual volume and are accepted at over 22 million locations around the world. The Visa organization plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce – the ability to conduct commerce anytime, anywhere, over any type of device. Visit Visa at www.visa.com. Visa, Latin America and Caribbean Region’s Internet address is www.visalatam.com.
About Yahoo!
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 192 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!`s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company`s global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Canada and the United States, and is headquartered in Sunnyvale, Calif.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
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