iCrossing names a new president
Search engine marketing company iCrossing has named Don Scales as president, overseeing all operations. With Scales` appointment, Jeffrey Pruitt becomes president, Search Operations, for iCrossing.
Before joining iCrossing, Scales was CEO of Agency.com, an interactive agency providing online marketing strategy, creative, media, analytics and technology services to Fortune 500 clients. In addition, he has served as global COO, North American president and western regional president at Agency.com.
"We have the complete team in place to grow our business and drive the future of advertising," said Jeffrey Herzog, CEO of iCrossing. "Don has a proven track record of achieving results. With his experience and the direction set forth by myself, Richard Rosenblatt and the rest of the board, we will cement iCrossing`s position as a leader in interactive marketing."
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