694 million people worldwide ages 15+ are online—14% of total population
The World Wide Web may be worldwide, but its use is hardly universal, reports a new index from comScore Networks Inc. ComScore’s new comScore World Metrix reports that 694 million people, ages 15+, used the Internet worldwide from all locations in March 2006, representing 14% of the world`s total population within this age group.
"Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience," said Peter Daboll, president and CEO of comScore Media Metrix. "This is a sea change of enormous proportion.”
ComScore World Metrix reports the following users age 15+ by country:
Worldwide Total, 694,260
United States, 152,046
China, 74,727
Japan, 52,100
Germany, 31,813
United Kingdom, 30,190
South Korea, 24,645
France, 23,884
Canada, 18,996
Italy, 16,834
India, 16,713
Brazil, 13,186
Spain, 12,452
Netherlands, 10,969
Russia, 10,833
Australia, 9,735
The numbers exclude traffic from public computers such as Internet cafe and access from mobile phones or PDAs.
ComScore also reported average monthly hours online per unique visitor, age 15+:
Worldwide, 31.3
Israel, 57.5
Finland, 49.3
South Korea, 47.2
Netherlands, 43.5
Taiwan, Province of China, 43.2
Sweden, 41.4
Brazil, 41.2
Hong Kong, 41.2
Portugal, 39.8
Canada, 38.4
Germany, 37.2
Denmark, 36.8
France, 36.8
Norway, 35.4
Venezuela, 35.3
The most visited web site worldwide, by unique visitors (in millions), in March were:
MSN-Microsoft sites, 538,578
Google sites, 495,788
Yahoo! sites, 480,228
eBay, 269,690
Time Warner Network, 241,525
Amazon sites, 154,640
Wikipedia sites, 131,949
Ask Network, 127,377
Adobe sites, 115,774
Lycos Inc., 109,394
CNET Networks, 107,589
Apple Computer Inc., 98,622
Real.com Network, 78,104
Monster Worldwide, 74,152
Wanadoo sites, 73,446
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