HomeRuns.com Chooses Mercado Software For Superior Online Search Capabilities
FOR IMMEDIATE RELEASE
--IntuiFind Search Increases Conversion Rates and Customer Retention--
FREMONT, Calif. – June 4, 2001 – Mercado™ Software, Inc., the leading provider of e-Catalog Essentials—including search and automated product classification and attribute extraction solutions, announced today that HomeRuns.com, a pioneer in the online grocery and delivery service industry, selected and implemented Mercado Software’s IntuiFind™ search to enhance the customer experience on its e-Commerce site. For the convenience of frequent and first-time customers, HomeRuns.com launched an initiative to overhaul its online business. IntuiFind played a major part in that effort, and today HomeRuns.com’s customers are quickly and easily finding what they are looking for, regardless of spelling, terminology or wording. As a result, HomeRuns.com has experienced increased conversion rates and customer retention as well as improved e-Catalog performance and sales.
"When we surveyed our customers, they told us they wanted a faster, easier-to-use site. We did our research, invested in a new and improved site, and we are very pleased we chose IntuiFind as part of that initiative. In just one month, we have seen the positive impact of improved search on our sales," said Alison Berglund, vice president of Marketing & Business Development, at HomeRuns.com.
IntuiFind bridges the gap between the buyer’s terminology and the e-Catalog’s content, providing the highest quality search results for even the simplest query. IntuiFind also provides quick and easy navigation to products, utilizing more than 50 powerful linguistic knowledge banks, including stemming, spelling, and thesauri, which help buyers define requests in their own words.
"We take pride in working with established companies like HomeRuns.com which provides its customers with excellent products and services," said Sylvia Stern, vice president, Mercado Software. "Its new and enhanced online business meets the challenges faced by today’s e-Commerce businesses, and we are confident IntuiFind search will play a key role in HomeRuns.com’s continued success."
About HomeRuns.com
Headquartered in Burlington, MA, HomeRuns.com made its debut in 1996 in Boston, historically the nation’s most competitive home grocery delivery market. Founded by Hannaford Bros., the 117-year-old national food retailer, HomeRuns.com received a $100 million investment from The Cypress Group, a New York-based private equity firm, in February 2000. A pioneer in the industry and market leader in Boston, HomeRuns.com expanded its award-winning online grocery shopping and delivery service in October 2000 to more than 600,000 households and offices located throughout the Metropolitan Washington, D.C., area. The company continues to define the industry by consistently providing the highest quality of products and services from its two state-of-the-art fulfillment centers in Somerville, MA, and Landover, MD, saving time for its growing number of customers.
About Mercado Software
Mercado™ Software is the leading provider of e-Catalog Essentials—including search and automated product classification and attribute extraction solutions—designed to improve e-Catalog performance and online buying and selling. The IntuiFind™ Total Search Framework provides online catalogs with an extensive array of intuitive, parametric, and categorical drill-down search and search analysis solutions, all designed specifically to search content rich e-Catalogs. UniClass™ quickly unifies inconsistently identified supplier data into any chosen classification scheme and creates standardized product attributes from text descriptions. Mercado Software’s e-Catalog Essentials give e-Catalogs rich, highly organized data that can be easily accessed, delivering the highest possible value to businesses and their customers. Mercado Software’s major customers include Sears.com, Tower Records, Blockbuster Video, 800.com, Webvan, e-Bags, Hastings, Outpurchase.com, Caterpillar Corporation, US Office Products, and Quelle. For more information about Mercado, visit www.mercado.com.
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Mercado, IntuiFind, Search That Sells, Total Search, SearchStream Analysis, ParametricPlus, and Finding Is Buying are trademarks of Mercado Software Inc. All other company and product names mentioned herein are trademarks of their respective holders.
Media Contacts:
Donna Wood
Mercado Software, Inc.
Tel: 510/870-8084
Fax: 510/870-8100
E-mail: dwood@mercado.com
Nicole Zajack
Sterling Communications Inc.
Tel: 415/749-6550
Fax: 415/749-6551
E-mail: nsz@sterlingpr.com
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