New York, NY - June 4, 2001 - Cybuy will guarantee performance lift for
marketers who add Cybuy E-Mail commerce enablement to their campaigns.
Cybuy provides marketers with a solution that allows their customers to
purchase directly from an e-mail, shortening the distance between offer and
purchase. With this promotion, marketers are ensured an improved
buy-through rate or Cybuy will refund the Cybuy-related costs of the
campaign.
In a recent campaign, a Cybuy commerce-enabled e-mail generated a better
than a 5-to-1 increase in conversion and reduced the average time to
purchase by 75%. Marketers can now try Cybuy E-mail risk-free to garner
performance lift.
“Marketers require favorable ROI from their e-mail campaigns. In this
program we are standing behind our product by guaranteeing that Cybuy’s
commerce-enablement will outperform a traditional e-mail marketing effort -
that links back to a Web site - every single time,” said Dominic DiMascia,
CEO of Cybuy. “We are confident that Cybuy will increase campaign
effectiveness and marketers can feel further assured in knowing that Cybuy
can help them achieve improved results without tying up their IT department,
without costly changes their Web site and with the assistance of Cybuy’s
expert direct marketing team experienced in creating successful online
programs.”
Marketers can take advantage of the Cybuy offer during the month of June by
contacting the sales department through www.cybuy.com
, e-mail at sales@cybuy.com
or by calling 212.401.3857. The promotion is subject to the terms,
conditions and limitations listed at www.Cybuy.com.
About Cybuy
Cybuy is a digital marketing solutions provider that offers products to
strengthen digital marketing programs by transforming the marketing vehicle
into an additional sales channel. These solutions allow consumers to
purchase products directly from e-mail, Web advertising and interactive
television (iTV). Cybuy`s commerce-enablement products increase campaign
effectiveness by shortening the distance between offer and purchase. Easy
for marketers to employ, the technology requires no integration and is
available through a network of reseller partners. Cybuy is funded by
NatWest, part of The Royal Bank of Scotland Group, one of the world`s
largest financial services institutions.
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Tonia Fuller | Middleberg Euro RSCG | 212.699.2722
"Fusing Traditional and Digital Communications"
http://www.middleberg.com
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