Internet Retailer - Strategies For Multi-Channel Retailing


Press Releases
Press Releases Tuesday, June 5, 2001   
E-Mail 'VeriFone`s Verix TCP/IP Library Brings the Internet  Directly to the Point of Sale' to a friend  Printer Friendly: VeriFone`s Verix TCP/IP Library Brings the Internet  Directly to the Point of Sale   

VeriFone`s Verix TCP/IP Library Brings the Internet Directly to the Point of Sale

Software library provides easy, flexible, direct Internet access for Verix-based POS terminals

SANTA CLARA, Calif.--June 5, 2001--VeriFone, the worldwide leader in electronic payment solutions, today unveiled the Verix TCP/IP Library, which enables VeriFone terminals to access the Internet or communicate to a host via standard TCP/IP protocol.

This direct connection via TCP/IP allows merchants to offer customers a variety of Internet-driven e-services via their point-of-sale (POS) terminals, such as online ordering and fulfillment. These applications can provide new revenue streams and improved customer loyalty for merchants.

"VeriFone`s TCP/IP Library is another step in our effort to transform the POS into a powerful business tool," said Eric Lecesne, general manager, VeriFone Technology and Product Operation. "Our unique Verix operating environment offers a multi-application architecture supporting payment and value-added applications on the same terminal. Developers can simply enable TCP/IP communications in their applications through the use of an open application programming interface (API)."

Furthermore, having a direct connection to the Internet, using open TCP/IP standards, eliminates the need to go through a maze of proprietary gateways. Instead, the software library provides flexible TCP/IP communications using the payment terminal`s telco port, RS-232 port, or radio modem. This lets users take advantage of faster, more economical options to transfer data via a variety of communication alternatives, such as high-speed Very Small Aperture Terminal (VSAT) satellite transmission or other wireless connectivity options.

"Businesses everywhere are moving to embrace IP-based networks for both communications and commerce," said Kenneth Cohen, assistant vice president for strategic marketing at Hughes Network Systems, a global broadband networks leader and VSAT pioneer. "Adding TCP/IP support to its terminals is a sign that VeriFone understands the market`s demands, and it fits HNS` vision for the future of business networks."

"The Verix TCP/IP Library allows merchants to use industry-standard TCP/IP to access service providers, whether they are hosted across the street or around the globe, without incurring substantial communications costs," Lecesne added. "This has enormous potential for merchants running multiple value-added applications at the POS."

About VeriFone
VeriFone (http://www.verifone.com) is the leading global provider of secure electronic-payment solutions for financial institutions, merchants and consumers. VeriFone has shipped more than nine million electronic-payment systems, which are used in more than 100 countries.

--30--

CONTACT: Eastwick PR for VeriFone
Jennifer Gordon, 650/480-4012
jennifer.gordon@eastwick.com

End of Content

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides