Return Path adds Harte-Hanks and Bigfoot Interactive as channel partners for its Email Change-of-Address and Email List Optimization Services
--The agreements give Harte-Hanks and Bigfoot Interactive clients access to Return Path`s services for improving customer retention and reducing email list churn--
New York, June 5, 2001 -- Return Path, Inc., the leading provider of email list optimization services, today announced that Harte-Hanks, a worldwide CRM solutions provider, and Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing solutions, will offer Return Path ECOA, an email change-of-address service and Return Path PureList, an email list optimization service, to their new and existing customers.
"Harte Hanks and Bigfoot Interactive represent important new relationships for Return Path," said Matt Blumberg, Return Path CEO. "Their focus on providing technology and data solutions to Fortune 1000 clients is important to extending our reach into new markets and continuing to build Return Path as the standard platform for ECOA."
Harte-Hanks and Bigfoot Interactive join 14 existing Return Path channel partners.
Return Path ECOA lets consumers conveniently manage email address changes, thereby helping businesses update their email lists, filling a void in the current email landscape. According to a recent survey conducted by NFO Research, 32% of consumers change their email address each year, due to change of job, ISP, or residence. The annual decay rate of email addresses costs marketers billions of dollars each year in wasted marketing, customer replacement, and opportunity costs from lost client relationships.
"Many of our clients rely on Harte-Hanks for all types of data quality services, for CRM applications in a full range of media channels -- from mail to telephone to Web to email," said Gary Skidmore, president, CRM, Harte-Hanks. "E-mail list quality is a service in demand. This is especially true as email becomes a more vital customer touch point. By partnering with Return Path, we can now help our clients stay connected to their customers using the touch point many increasingly prefer -- email."
Return Path`s ECOA Network facilitates permission-based notification of email address changes between consumers and businesses. A simple, one-time integration enables companies to capture email address changes reported by their customers and report these changes to Return Path. Return Path authenticates the old and new email address with the consumer by email, and enables the consumer to identify other firms within the Return Path network with whom they have a registered address. With the consumer`s permission, Return Path then automatically updates the approved companies with the email address change.
"Return Path`s email change-of-address solution is an important addition to the expanding list services we offer our clients," said Al DiGuido, CEO, Bigfoot Interactive. "The secure, permission-based ECOA service will enable us to help our clients efficiently manage their contacts with customers throughout the lifetime of their relationships."
The Return Path ECOA service features a real-time, look-up function that enables consumers to identify the companies where they`ve registered an email address, the ability to manage multiple email addresses from a single account, and security features that eliminate the risk of identity theft. Additionally, businesses can receive permission-based email address updates from consumers in real-time before delivery failure occurs, eliminating the risk of lost sales opportunities.
Return Path PureList analyzes a company`s email list, including a history of bounce responses, and classifies undeliverable email for removal, re-mail, or correction.
About Return Path, Inc.
Return Path provides businesses a total solution to improve email list integrity, through Return Path ECOA, an email change-of-address service, and Return Path PureList, a suite of email list optimization services. Return Path ECOA provides a convenient, permission-based clearinghouse that enables consumers to notify their contacts and websites about changes to their email address. Return Path ECOA helps businesses reduce undeliverable email, recapture lost customers, and extend budgets dedicated to commercial email. For consumers, it provides the most convenient, private, and secure method of notifying personal and commercial contacts about email address changes. Return Path PureList uses advanced business intelligence to analyze a company`s email list and identify undeliverable email addresses for removal, re-mail or correction. Return Path investors include DoubleClick (NASDAQ:DCLK) and Flatiron Partners/JP Morgan Partners. For more information visit www.returnpath.net or email info@returnpath.net.
CONTACT:
Ross Cobin
Mindstorm Communications
212/320-2129
rcobin@mindstormcomm.com
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