Internet Retailer - Strategies For Multi-Channel Retailing

Press Releases
Press Releases Tuesday, June 5, 2001   
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LEADING COMMERCE EXPERTS JOIN VCOMMERCE VENDOR CERTIFICATION ADVISORY BOARD

FOR IMMEDIATE RELEASE

MEDIA CONTACTS:
Anne Price
Vcommerce Corporation
480.922.9922
aprice@vcommerce.com

Helen Shik/Risa Goldman
Schwartz CommunicationsInc.
781.684.0770
hshik@schwartz-pr.com

SCOTTSDALE, Ariz., June 5, 2001¾Vcommerce Corporation, a provider of multi-channel commerce integration services, today announced the formation of an expert advisory board for its Vcommerce Certified Direct Ship Network. Initially comprised of industry experts from Jupiter Media Metrix, the e-tailing group, Marketing Systems Analysis, Inc. and Baker and Taylor, Inc., the advisory board will provide Vcommerce with an external perspective and critique of its rigorous vendor certification process and standards. Darren Bien, Lauren Freedman, Ernest Schell and Sara Yackey today joined the Vcommerce Vendor Certification Advisory Board as charter members.

"We have selected board members who represent key areas of commerce and fulfillment and offer both customer and industry perspectives," said John Kitzie, senior vice president of merchandising, Vcommerce Corporation. "This will help Vcommerce continue to refine the stringent performance metrics and capabilities we have set for our vendor network and enable us to guarantee the highest levels of client satisfaction."

Darren Bien, analyst, commerce infrastructure, Jupiter Media Metrix
Jupiter Media Metrix Commerce Infrastructure Analyst Darren Bien has been in the IT industry for over 20 years, during which he has gained a broad exposure to the finance, aerospace and retail industries. Bien specializes in commerce infrastructure issues facing online retailers and Net markets, with special focus on payment; fraud and security; supply chain management; warehousing and fulfillment; and commerce integration technologies.

Lauren Freedman, president, the e-tailing group, inc.
The e-tailing group President Lauren Freedman founded the e-tailing group in 1994 as an e-commerce consulting firm targeting merchants and the technology that drives merchandising. Their mission is to leverage the art of merchandising to improve the customer`s online shopping experience. Their expertise has been applied to client strategies that range from traditional retailers, catalogers and manufacturers to virtual players and technology companies. In addition, she has more than 15 years of traditional catalog and retail buying and merchandising experience for department stores and specialty catalogers. Freedman is a frequent speaker at many industry events and a member of the Shop.org Research Committee.

Ernest Schell, president, Market Systems Analysis, Inc.
Ernest Schell is the president and founder of Marketing Systems Analysis, author of The Guide to Catalog Management Software, editor of the Marketing Software Review newsletter, executive director of the eCommerce & Catalog Systems Forum and director of Marketing Services Alliance, providing outsource services management for third-party, telemarketing, product fulfillment and database marketing. A consultant since 1985, he has helped more than 160 catalog, e-commerce and direct marketing companies to select specialized order-entry/fulfillment software and manage effective marketing and fulfillment systems.

Sara B. Yackey, director, fulfillment services, Baker and Taylor, Inc.
Baker and Taylor Fulfillment Services Director Sara Yackey has over 21 years of management experience in sales, fulfillment distribution, operations administration and customer service in private industries and domestic/international manufacturing. Yackey manages fulfillment operations, customer management and marketing services with a focus on the creation of unique business solutions to expand the market base.

Vcommerce Certified Direct Ship Network
Vcommerce Corporation also announced the Vcommerce Certified Direct Ship Network, a vendor certification program with stringent guidelines to ensure the highest level of quality, service and performance from participating vendors (see today`s press release posted to Business Wire). This industry-leading certification program, based on requirements Vcommerce has had in place for several years, guarantees e-commerce companies, catalogers and manufacturers are working with top-performing direct ship vendors. The Vcommerce Certified Direct Ship Network consists of 300 vendors offering 1,200 brand names and 1.3 million products in 7,000 product categories. The new certification program evaluates and monitors vendors on a daily basis to ensure a high level of fulfillment performance.

About Vcommerce Corporation
Vcommerce provides merchants and manufacturers with multi-channel commerce integration services proven to reduce cost, minimize risk, and create new revenue opportunities. Commerce chain integration services include product catalog, merchandising, marketing, direct ship vendor network, transaction management, reporting, and customer service, available as integrated or hosted solutions.

The company`s 25 customers include Cox Interactive, EntertainmentStudios.com, iWon, Lumenati, RewardsPlus and Twentieth Century Fox Home Entertainment. A privately held company, Vcommerce has raised more than $54 million in venture capital funding from American Express Financial Corporation, Archery Capital, Benchmark Capital, CMGI @Ventures, Dain Rauscher Wessels, Inktomi, PaineWebber and Pequot Capital. For more information, visit www.vcommerce.com.

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