IMATION ANNOUNCES AVAILABILITY OF VERIFI ACCURATE WEB COLOR IN EUROPEAN MARKETS
Verifi System Delivers Exceptional Color Accuracy to Enhance
Online Shopping Experience
OAKDALE, Minn. ? (June 5, 2001) ? Imation Corp. (NYSE: IMN) today announced
the commercial availability of Imation Verifi Accurate Web Color in the
European markets. Verifi Accurate Web Color delivers color corrected
images, based on the unique differences inherent in an individual monitor,
to online shoppers of web sites enabled with the Verifi technology. The
Verifi system, which allows the software to be integrated into a client`s
existing web architecture, is marketed to e-retailing businesses, such as
automotive, cosmetics, fashion and home decor, where color accuracy plays a
critical role in the purchasing decision
"Imation Verifi technology is a compelling example of the value of color in
the Information Age and a significant milestone in our strategy of
leveraging Imation`s expertise in the graphic arts industry into new
markets where color is critical. An easy to use tool that delivers
exceptional color accuracy, Verifi Accurate Web Color will fundamentally
change the relationship between online shoppers and the web," said Roland
Sandner, European Sales and Marketing Manager for Imation Verifi
technology. "Their loyalty will be expressed in both return visits and
higher sales conversion rates."
According to a 2000 BizRate.com custom report commissioned by Imation,
e-commerce businesses may lose customers if they can`t assure color
confidence on their web sites. Online color is an e-commerce problem
because no two computer monitors display color alike. Based on Imation`s
industry-proven color profiling technology and global leadership in color
management and color proofing, the Verifi system enables business and
consumer end-users to quickly and easily achieve accurate color on their
monitors.
Verifi technology offers online shoppers a free and easy way to ensure that
the color they see on their monitor is the accurate color of the image the
e-retailer intended to display. After online shoppers complete a
two-minute color-characterization process that confirms how their monitor
displays color, the online shoppers are served unique images that
compensate for the inherent bias in their computer`s display system.
Online shoppers are required to complete the color-characterization process
with Verifi technology only one time to support any retailer e-commerce
site enabled by Verifi technology. Each time a user selects a site enabled
by Verifi Accurate Web Color, the Verifi system takes into account the
unique profile of the individual monitor, which is stored on a cookie in
their computer, and dynamically modifies and serves a color-corrected image
specific to that display system.
"Verifi technology is far more exact than systems that preprocess images to
modify color by using a rough average derived from data collected from a
large population base," said Dave Veilleux, director, marketing and
business development, Imation Internet Technology. "Images modified with
Verifi technology are processed "on the fly" to serve an image optimized
for a user`s individual monitor."
Verifi Accurate Web Color carries no risk of security problems and viruses
because it requires no browser plug-ins or downloadable applications.
Verifi technology users do not compromise privacy because they are not
asked to log in, select a password or become members in any way.
The Verifi software application resides on an image server at the client`s
e-commerce site of choice and can be easily incorporated into an
organization`s existing web architecture without the need to create new
business practices or surrender possession of their images to a third
party.
Until Verifi technology was launched, e-commerce sites have had to choose
between offering accurate color and a range of imaging technologies because
the solutions of various vendors were not compatible. Verifi technology`s
modular architecture makes integration possible, allowing e-commerce site
owners to offer multiple imaging capabilities.
About Imation Corp.
A global technology company, Imation Corp. supplies a variety of products
and services worldwide, specializing in data storage and information
management, color management and imaging solutions. For the graphic arts,
creative, office and Internet markets, Imation offers color management,
proofing, software and services for a wide range of critical color
applications. Included in the line are Imation Matchprint analog and
digital halftone proofing products, Imation Verifi Accurate Web Color
technology and data storage products and services. In 2000, the company
reported revenues of $1.2 billion from continuing operations. As of
December 31, 2000, the company employed approximately 4,300 people
worldwide. Additional information about Imation is available on the
Company`s web site at www.imation.com or by calling Imation toll-free at
1.888.466.3456.
###
Imation, the Imation logo, Matchprint, Verifi and Verifi logo are
trademarks of Imation Corp. All other trademarks are the property of their
respective owners.
Editorial Note: Additional information about Verifi technology, including
the Verifi icon, screen captures and white papers, is available at
www.verifi.net.
For Additional Information, Contact:
Sheila Bode, Public Relations Manager, Imation Color Technologies,
651-704-3261, skbode@imation.com
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