eValueville.com chooses FairMarket to manage its eBay auctions

Woburn, MA-based FairMarket Inc., a provider of e-business selling and marketing solutions that use dynamic pricing technology, announced today that eValueville.com, a seller of brand name apparel, will use FairMarket’s MarketSelect solution as its infrastructure to sell large quantities of goods on eBay. Evalueville.com chose FairMarket’s product because of its ability to integrate with the company’s e-commerce systems and automate the selling process on eBay, the company said.

Evalueville.com began as a turnkey distribution channel solution for large retail companies that want to liquidate merchandise on eBay. Since eValueville.com’s launch in May 2000, it has been selling high volumes of brand name apparel on eBay for up to 85% off retail prices. The seller closes more than 1,000 auctions per day, which prompted eValueville to seek out FairMarket’s solution in order to more effectively manage their current volume and expected growth, it said.

FairMarket’s MarketSelect product is a selling tool that enables merchants and manufacturers to easily sell large quantities on eBay. Leveraging eBay’s APIs, the solution provides a seamless way for merchants with or without their own web site to list their items on the eBay site through FairMarket.

FairMarket struck a deal with eBay in March to help businesses sell excess goods on the auction site. Other retailers who use FairMarket on eBay include J.C. Penney Co. Inc. and Egghead.com.