Apple continues to give hardware shoppers the most to chew on
Apple Inc.’s web site remained far and away the leader among hardware manufacturers both in terms of unique visitors and time spent on the site, according to Nielsen Online, formerly Nielsen/NetRatings. The Apple site features lots of videos of iPhone testimonials and TV ads for products like the iPod and iMac computer, which may account for each visit averaging an hour.
The Top 10 hardware sites in September, ranked by unique visitors in millions this September and last, with year-over-year growth, according to Nielsen Online, were:
- Apple, 44.29, 37.18, 19%
- Hewlett Packard, 17.78, 13.71, 30%
- Dell, 14.98, 15.90, -6%
- Sun Microsystems, 3.47, 3.01, 15%
- Linksys, 2.77, 1.76, 57%
- IBM, 2.64, 2.54, 4%
- XBOX, 2.10, 1.17, 79%
- Gateway, 1.97, 2.10, -6%
- Nintendo, 1.88, 1.66, 13%
- Palm, 1.20, 1.27, -5%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
Apple held visitors the longest among hardware sites, at just over an hour, down from 1 hour, 10 minutes in August. The average user at a hardware manufacturer site in September spent 18 minutes, 56 seconds on the site, Nielsen Online reports. The top 10 in time spent (hours:minutes:seconds), with unique visitors in millions in August were:
- Apple, 1:00:04, 44.29
- Dell, 0:16:49, 14.98
- NETGEAR, 0:13:24, 1.13
- IBM, 0:12:40, 2.64
- Palm, 0:12:32, 1.20
- TiVo, 0:11:59, .77
- Hewlett Packard, 0:11:00, 17.78
- Gateway, 0:10:58, 1.97
- XBOX, 0:10:55, 2.10
- Intel, 0:10:40, .91
Helped by a 101% growth in ad impressions at Reunion.com from August to September, the Miscellaneous Services category moved into the top spot in Nielsen Online’s monthly advertising index. The top 10 retail goods and services industry segment in terms of online ad impressions in September, according to Nielsen Online`s AdRelevance report, with impressions in millions, were:
- Misc. Services, 13,400.06
- Books, Movies & Music, 9,649.81
- Auctions, 1,791.24
- Personal Care, 1,251.37
- Electronics, 1,192.78
- Home Improvement, 1,137.00
- Apparel & Jewelry, 981.24
- Events & Tickets, 524.02
- Art Prints & Posters, 359.92
- Domestics, 225.79
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