J.C. Penney Co. Inc. has hired Ruby Anik as senior vice president and director of brand marketing. She will join J.C. Penney, No. 12 in the Internet Retailer Top 500 Guide, on Nov. 26 and be responsible for the retailer’s brand marketing strategy across all channels, including the web. She will report to executive vice president and chief marketing officer Mike Boylson and sit on the company's executive board.
Anik comes to J.C. Penney from Best Buy Co. where she served as senior vice president, marketing communications and business operations.
Before joining Best Buy, Anik served as director of advertising and media for The Pillsbury Co., where she had strategic control over the media budget and responsibility for all media research, strategy, planning and execution for three years. From 1991 to 1997, she also worked as an associate media director and group media director at Euro RSCG Tatham and at Young & Rubicam Advertising.
Anik has her bachelor’s and master’s degrees from the University of Mumbai.
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