“Scary clowns” and “zombies” help retailers cash in on site search activity
As Halloween approaches, the top site search terms on FrightCatalog.com and MovieGoods.com this month have included “scary optical illusions,” “zombies,” “scary clowns” and “Halloween.” The sites have used these terms to improve web search rankings.
“We normally see an increase in sales of Halloween and horror movie posters during the month of October as people plan to decorate for Halloween parties and because they watch more horror movies on TV and in the theater,” says Wayne Woodward, vice president of marketing for MovieGoods, an online retailer of movie and TV show memorabilia. “This year, however, our Halloween-related sales are even greater than in years past.”
Both FrightCatalog.com, an online retailer and catalog of Halloween merchandise, and MovieGoods.com use the Learning Search hosted site search solution from SLI Systems.
At FrightCatalog.com, SLI’s solution helped elevate its site rankings to the top search results on major search engines, like Google, a FrightCatalog.com spokesperson says. “Right now, for example, a Google search for ‘scary clowns’ showcases FrightCatalog in both the second and third search results,” she says.
Among the top 10 keyword search terms for Fright Catalog were “scary optical illusions,” “zombies,” and “scary clowns," while “Halloween” was the number one search term on the MovieGoods site.
Both FrightCatalog.com and MovieGoods have been using Learning Search since 2005.
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