RESPONSYS AND GARNET HILL SHOWCASE SUCCESSFUL OPTIMIZED INTERACTIVE MARKETING PROGRAM AT CATALOG CONFERENCE
FOR IMMEDIATE RELEASE
Contacts:
Nicole Osmer, Responsys, Inc., (650) 251-0165, nicoleo@responsys.com
Natural Fibers Cataloger Builds Relationships, Increases Sales with
Responsys Platform
BOSTON - June 6, 2001- "Catalogers are particularly well-suited to reap
the benefits of optimized interactive marketing," Christopher Escher, vice
president of marketing for Responsys, Inc., today told the 18th Annual
Catalog Conference & Exhibition. "Continually advancing capabilities of
personalization and data integration now available are taking the catalog
industry to new heights of targeted direct marketing."
During the conference, Christopher Escher presented a case study with
Garnet Hill. The cataloger has used Responsys Interact™, the comprehensive
interactive marketing solution for online direct marketers, to build the
online facet of its multi-channel retailing business offering top-quality
natural fiber merchandise.
"We sent our first Responsys campaign four days after participating in a
one-day training class," said Brenda Royce, Garnet Hill web marketing
manager who presented with Escher. "Since then, we`ve seen a steady rise
in sales generated by the campaigns, which often achieve click-through
rates of 18 or 19 percent."
Catalogers make up a large portion of the Responsys customer roster. In
addition to Garnet Hill, Responsys catalog customers include Lands` End,
Frontgate, Smith+Noble, Chadwick`s of Boston and online retailer Bluefly.com.
According to a recent study by Valentine Radford, 80 percent of online
consumers in the U.S. report that they enjoy receiving email newsletters.
A recent DMA study found that the Internet remains the fastest growing
direct marketing medium. Sales generated on the Internet are projected to
reach $37.1 billion this year, an increase of 32% over 2000 sales of $28
billion.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first - and only - company to
integrate comprehensive customer data analysis and management systems with
powerful, targeted customer interaction systems. This unique combination
delivers superior marketing return on investment by allowing enterprises to
adapt and optimize their online customer interactions in real-time, based
on the most current customer data. Over 260 customers, including Avery
Dennison, Chadwick`s of Boston, CNNSI.com, Lands` End, MuseumCompany.com
and VeriSign, integrate the Responsys® solution into their overall
e-commerce strategy. Privately held, Responsys is based in Palo Alto,
Calif., with additional offices in Portland, Oregon and London, England.
The company is backed by investors including Accel Partners, Foundation
Capital, Redpoint Ventures, and Sigma Partners. The company is TRUSTe
certified. For more information, visit www.responsys.com, email
info@responsys.com, or call (888) 219-7150.
Responsys, Responsys Interact™, Responsys Acquire™, and Responsys Gateways™
are trademarks of Responsys, Inc. All other trademarks and registered
trademarks are the properties of their respective owners.
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