BESTBUY.COM CHOOSES AKAMAI EDGESUITE FOR INFRASTRUCTURE NEEDS
Akamai to enhance dynamic content delivery, simplify infrastructure
requirements for BestBuy.comTM
Cambridge, MA - June 11, 2001 - Akamai Technologies, Inc. (Nasdaq: AKAM),
the leading provider of distributed application and content delivery
services, today announced that BestBuy.com, Inc. (BestBuy.com), a wholly
owned subsidiary of Best Buy Co., Inc. (NYSE: BBY), has chosen the Akamai
EdgeSuiteSM service to cost-effectively deliver its mission-critical Web
content from the Internet`s edge to maximize its customers` online
experience.
In addition to its more than 400 retail stores nationwide, Best Buy has
established a strong Web presence for the provision of its broad range of
consumer goods as well as interactive, online learning courses on computer
and digital technology products. By implementing the Akamai EdgeSuite
service, BestBuy.com will be able to measurably enhance the performance and
availability of its Web site, including the reliable delivery of dynamically
generated content. In addition, the EdgeSuite service will enable
BestBuy.com to simplify its front-end infrastructure by off-loading traffic
to Akamai`s globally distributed network and reducing utilization of its
back-end servers.
"A large majority of our Web site is created with dynamic content," said Tom
Mundt, director of Systems Operations, BestBuy.com. "The Akamai EdgeSuite
service will enable us to more effectively cache that dynamic content on the
edge of the Internet, thus reducing the response time for our customers and
allowing us to scale back our front-end infrastructure."
The Akamai EdgeSuite service is an integrated set of functionalities
designed to reduce Internet infrastructure costs and complexities by
extending the performance, scalability, and reliability benefits of content
delivery across an entire Web site. Akamai EdgeSuite enables the generation
and delivery of dynamic content by constructing Web pages from component
pieces that can be targeted and delivered from locations optimized for each
end user. In addition to these benefits, the massive scalability of the
Akamai network will allow for BestBuy.com`s future online expansion without
requiring additional equipment and costly build-out.
"We`re thrilled to have further validation for EdgeSuite from a growing
Internet authority like BestBuy.com, which places the utmost level of
importance on its online brand," said Mike Campbell, vice president of
sales, Akamai. "We look forward to working with BestBuy.com to minimize its
infrastructure costs while providing greater performance and reliability at
the Internet`s edge."
About Best Buy
Minneapolis-based Best Buy Co., Inc. (NYSE: BBY) is the nation`s number one
specialty retailer of consumer electronics, personal computers,
entertainment software and appliances. The Company operates retail stores
and commercial web sites under the names: Best Buy (BestBuy.com), Magnolia
Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com),
Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches
consumers through more than 1,700 retail stores nationwide, in Puerto Rico
and in the U.S. Virgin Islands.
About Akamai
Akamai is the leading provider of distributed application and content
delivery services. These services enable companies to reduce the complexity
and cost of deploying and operating a uniform Web infrastructure while
ensuring unmatched performance, reliability, scalability and manageability.
Akamai`s services give businesses a distinct competitive advantage and
provide an unparalleled Internet experience for their customers. Akamai`s
intelligent edge platform for content, streaming media, and application
delivery comprises more than 9,700 servers within 650 networks in 56
countries. With headquarters in Cambridge, Massachusetts, Akamai provides
services to more than 1,400 companies worldwide. For information on
Delivering a Better InternetSM, visit www.akamai.com.
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