BIGFOOT INTERACTIVE TEAMS WITH VENDARIA TO DELIVER RICHNESS OF VIDEO TO EMAIL MARKETING
Partnership Extends Rich Media Email Capabilities To Blue-Chip Client Base
NEW YORK AND SEATTLE -- June 11, 2001 -- Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing solutions, today announced a technology partnership with Vendaria, a provider of streaming video solutions for sales, marketing and merchandising. The new relationship enables Bigfoot Interactive clients to successfully harness the power of Vendaria Envision Video Mail, a streaming video application, within their targeted email marketing programs, while providing email recipients with a compelling and user-friendly rich media experience.
"Relevant video-enriched email is an engaging and motivating tool that can differentiate one`s message and positively impact response," said Al DiGuido, CEO of Bigfoot Interactive. "The Vendaria technology, combined with Bigfoot Interactive`s creative know-how and customer knowledge, is certain to produce memorable email communications programs that maximize the email user experience and response for our clients."
By incorporating Vendaria Envision Video Mail into an HTML email campaign, Bigfoot Interactive clients can automatically stream video once an email is opened or activated by the user. The technology detects the browser version, operating system and media player of the recipient and delivers video content compatible with the recipient`s computing environment. In order to reach the widest audience possible, video streams are optimized for recipients with modem speeds of 36K and above. Vendaria`s technology also detects support for JavaScript, which is required to enable the videos to be automatically streamed. If recipients lack the appropriate technology to view the video, the HTML email will be delivered without the video content, which can be accessed by "Click to View" graphics.
"Our technology has proven remarkably successful as marketers increasingly look to differentiate their messages and improve the quality of their email campaigns," added Scott Ferris, CEO and President of Vendaria. "We look forward to working with Bigfoot Interactive`s creative team and clients to continue their commitment to producing email creative that breaks through the clutter and drives high response rates."
Vendaria Envision`s unique delivery process ensures that the file size of a video-enriched email remains small, minimizing the risk that it will be filtered by a corporate firewall or halted by a recipient using a slow Internet connection, such as a dial-up modem. For small video messages, the file can also be downloaded for playback with no buffering time.
About Vendaria
Vendaria provides streaming video services to companies in need of enhanced sales, marketing and merchandising collateral. By leveraging Vendaria`s platform, companies can enrich existing initiatives and deliver targeted messages to consumers who desire more interactive and engaging content. Vendaria`s services are designed for manufacturers, e-retailers and advertising and marketing companies. Based in Seattle, Wash., Vendaria was founded in 1999 and is privately held. For more information, visit www.vendaria.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology and professional services, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World Wildlife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. The company also works closely with a key strategic and channel partners, including Acxiom® Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company`s investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom® Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.
Contact: Bigfoot Interactive, 263 Ninth Avenue, NYC, NY 10001
Phone: (212) 295.3000
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