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Monday, June 11, 2001 |
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Annuncio Expands European Presence
CONTACTS:
Kim Weins
Annuncio Software
650-314-6010
kweins@annuncio.com
Marianna Vyridi
Horn Group, Inc.
415-905-4021
mvyridi@horngroup.com
Momentum Marked by New Vice President of European Operations, Premier Customers Including Dell Europe and France Telecom’s Wanadoo Data, and New European Subsidiary
MOUNTAIN VIEW, Calif., – June 11, 2001 – Annuncio Software™ today announced it has strengthened its presence in Europe with the appointment of Paul Cheslaw as Vice President of European Operations, the announcement of marquee customers Dell Europe and Wanadoo Data (a division of France Telecom), and the creation of a new subsidiary, Annuncio Europe, with offices in London. Annuncio will focus its European initiatives on serving Europe’s rapid adoption of CRM solutions, and supporting and enhancing existing customers and partnerships.
The demand for CRM services in Europe is expected to grow from $13 billion in 2000 to $43 billion by 2005, with approximately 57% generated by eCRM services, according to IDC. To capitalize on this opportunity, Annuncio’s new VP of European Operations, Paul Cheslaw, will head the company’s European subsidiary and spearhead sales and marketing activities in Europe, focusing on strategy and customer expansion. Cheslaw brings more than 14 years of marketing, sales and product development experience in the European high-tech industry, including successfully establishing subsidiaries in Europe for companies such as Octel Communications, Latitude Communications and VMX.
“Europeans have a history of building highly personalized customer relationships that go from generation to generation,” said Cheslaw. “The Annuncio e-Marketing Platform gives European companies the opportunity to extend that personal touch to the online channel and at the same time deliver greater return from their marketing dollars.”
“Providing targeted and personalized marketing campaigns is an essential component to Dell Europe’s marketing initiatives across multiple markets,” said Barry Collins, European Internet marketing manager of Dell Europe. “Annuncio enables our marketing teams throughout Europe to create targeted campaigns that meet differing buying behaviors from country to country. Using these capabilities, we have the ability to run successful campaigns for 15 different countries in their local languages.”
Wanadoo Data, the direct marketing subsidiary of Wanadoo, France’s largest portal and ISP, has a database of more than five million Internet users. “Given Wanadoo Data’s scope of customers, we needed a solution that could handle large databases and marketing campaigns, maintain a high level of personalization and support permission-based marketing,” said Alain Pujol, international business development manager of Wanadoo Data. “We found that the Annuncio e-Marketing Platform is the most comprehensive solution available and allows us to personalize campaigns based on our customers’ needs and interests, and ultimately maintain their loyalty.”
About Annuncio Software, Inc.
Annuncio Software provides an industry-leading e-marketing platform that enables companies to get better results for their marketing dollars and develop long-term, profitable customer relationships. The result is higher revenue, lower costs and a better bottom line. The Annuncio e-Marketing Platform includes modules for dialog marketing, web site marketing and analytics that help companies build customer relationships that are proactive, personalized, ongoing and optimized. The Annuncio e-Marketing Platform enables marketers to manage interactions and campaigns across multiple marketing touch points – including email, web and offline. Global 1000 enterprises use the Annuncio e-Marketing Platform to implement effective customer-centric marketing strategies that increase customer lifetime value. Annuncio also provides professional services for marketing, software implementation and integration. Headquartered in Mountain View, California, Annuncio can be reached on the Web at www.annuncio.com or by calling (650) 314-6000 or (877) 933-6060.
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Annuncio Software and Annuncio e-Marketing Platform are trademarks of Annuncio Software, Inc. Other product or company names used herein may be trademarks of their respective owners.
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