Vertis Joins Forces with Dynamics Direct to Offer Integrated Rich Media E-mail Campaigns to its Clients
Contact:
Rebecca B. Anderson
For Dynamics Direct
661/222-9230
Rebecca@rbacommunications.com
Dawn Landers Ey
Vertis
410/361-8617
dey@vertisinc.com
Baltimore and Los Angeles – (June 11, 2001)—Vertis, a leading provider of integrated advertising and marketing solutions, and Dynamics Direct, Inc. (DDI) the pioneer of personalized rich media e-mail marketing, today announced the formation of a new strategic marketing alliance. As part of an agreement between the companies, Vertis will integrate Dynamics Direct’s personalized rich media e-mail solutions, which utilize TV-commercial style animation, video and audio into direct marketing campaigns on behalf of Vertis clients.
Vertis, through this relationship with DDI, adds an effective new e-mail tool to its suite of advertising and marketing solutions that results in powerful integrated online and offline consumer communications. Dynamics Direct’s rich media e-mail campaigns, which leverage customer database information by employing personalization techniques that are considered “best practice” in traditional direct marketing, enable marketers to capture their customers’ attention and engage in true one-to-one dialog.
Janice Mayo, Senior Vice President of National Sales, Vertis, said “With the volume of commercial e-mail increasing every day, it’s critical for marketers to find ways to stand out and be heard. By working with Dynamics Direct, we have a powerful new marketing vehicle that extends our product offering into the promising rich media marketing space and gives our clients a competitive advantage.”
Added Russ Gillam, president and CEO of Dynamics Direct, “Vertis is a recognized leader in the direct-response industry with a roster of blue-chip clients that is second to none. Dynamics Direct offers a unique e-mail marketing solution that delivers the emotive impact of television commercials, the relevancy of one-to-one marketing, and the speed of the Internet. By working together, we can offer Vertis’ clients an innovative and effective tool that leverages their customer data in high impact e-mail campaigns that are seamlessly and strategically integrated into their overall direct marketing programs.”
About Vertis
Vertis is a leading provider of integrated advertising and marketing solutions, including such well-known brands as The LTC Group, TC Advertising and Webcraft. Headquartered in Baltimore, MD, with production and sales offices throughout the US and Europe, Vertis generates approximately $2 billion in annual revenue by providing highly targeted promotional vehicles and comprehensive advertising and software solutions. Products and services include: consumer and media research, media planning and placement, creative services, digital media production, targetable advertising insert programs, fully integrated direct marketing programs, circulation-building newspaper products and services, eMarketing, strategic media consulting and more. Vertis Direct Marketing Services has been a leader in the direct-response industry for more than 30 years. Vertis Direct Marketing Services provides fully integrated direct marketing programs including in-line and conventional direct mail production; one-to-one production; full-response management services; and fulfillment and program analysis – all with complete Internet integration. Vertis Direct Marketing Services markets its products and services under the brand name Webcraft (www.webcraft.com). To learn more about Vertis, visit www.vertisinc.com.
About Dynamics Direct, Inc.
A pioneer of rich media e-mail marketing, Dynamics Direct, Inc. offers a suite of innovative e-mail marketing solutions and services to Fortune 1000 clients. Fueled by its patent-pending D.R.I.V.E. technology (Dynamic Rich IndiVidualized E-mail), Dynamics Direct deploys e-mail campaigns that combine the visual power of rich media with the personalization techniques that are ubiquitous in direct mail and “regular” e-mail. Clients use Dynamics Direct to reduce customer acquisition costs, boost conversion, leverage and deepen customer relationships, extend their corporate branding to an online audience, and improve ROI. Headquartered in Los Angeles, Dynamics Direct is funded by technology venture groups such as Botticelli Venture Funds (associated with Omnicom Group) and Mofet Venture Capital Fund. For more information, visit www.dynamicsdirect.com.
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