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Tuesday, June 12, 2001 |
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HARTE-HANKS SELECTS e-DIALOG FOR STRATEGIC ALLIANCE TO PROVIDE OUTBOUND PERMISSION E-MAIL
Press Release
SAN ANTONIO, TX & LEXINGTON, MA -- June 12, 2001 --
To meet the growing need for e-mail as part of an integrated customer
contact program for its clients, Harte-Hanks, Inc. (NYSE: HHS), the global
direct marketing and interactive services company, has announced that it has
entered into a strategic alliance to use the e-mail marketing services of
precision e-mail marketer e-Dialog.
"By joining forces with e-Dialog,
Harte-Hanks continues its commitment to offer the most advanced solutions in
interactive services," said Gary Skidmore, president, CRM, Harte-Hanks.
"E-mail marketing is a growing $2-billion market, and our clients have been
using e-mail in an expansive way as a permission-based vehicle for a wide
variety of communications needs. These needs have extended to customer care
applications, e-mail newsletters, and technical support, among others.
e-Dialog will provide us with a quality outbound e-mail delivery program to
ensure our clients` customers receive the information and service they
expect."
Harte-Hanks increasingly integrates outbound
e-mail with other media as it provides direct marketing, interactive
marketing and customer relationship management (CRM) solutions for its
consumer and business-to-business clients.
"As longtime direct marketers, we`ve always
respected Harte-Hanks for providing the highest standard of service to its
clients," said John Rizzi, president and chief executive officer of
e-Dialog. "Combining the broad CRM capabilities of Harte-Hanks with our
precision e-mail marketing approach and our intense focus on client
satisfaction brings a powerful, complete solution to the challenges
marketers face today."
About e-Dialog
e-Dialog is the innovator in precision e-mail
marketing services that help companies establish powerful, two-way
relationships with their customers and prospects. From offices in London
and Lexington, Massachusetts, e-Dialog`s team of experienced direct
marketers manages every phase of an e-mail marketing program, including
strategic planning and creative design, campaign execution, inbound response
management, and data analysis. The company`s precision-based approach takes
permission marketing to the next level, combining award-winning e-mail
marketing expertise with responsible use of proprietary personalization and
custom publishing technologies to deliver highly targeted communications
that delight recipients. The result has been dramatic returns-on-investment
for world-class e-Dialog clients such as the NFL, Staples, Harvard Business
School Publishing, Doubleday, Schering-Plough, and many more. Investors
include OneLiberty Ventures, Commonwealth Capital Ventures, and the
Interpublic Group of Companies (NYSE: IPG). For more information, visit
http://www.e-dialog.com.
Jim McNulty
e-Dialog
jmcnulty@e-dialog.com
781-372-3326
About Harte-Hanks, Inc.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide,
direct and interactive services company that provides end-to-end customer
relationship management (CRM) and related marketing services solutions for a
host of consumer and business-to-business marketers. Harte-Hanks and its CRM
integrated solutions use technology as the enabler to capture, to analyze
and to disseminate customer and prospect data at all points of contact. The
company`s customer-centric models allow it to be the overall solutions
provider for driving traffic to a website, call/contact center, or
brick-and-mortar location. With premier specialized offerings -- Web page
design to e-care, desktop database capabilities to systems integration,
personalized mail to e-mail, proprietary software products to hosting
solutions -- Harte-Hanks provides practical implementation of technology and
understands the needs of clients and their customers to deliver
best-of-breed solutions. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or call (800) 456-9748
Chet Dalzell
Harte-Hanks
chet_dalzell@harte-hanks.com
212-520-3232
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Erik Mason
Public Relations Specialist
e-Dialog
131 Hartwell Avenue
Lexington, MA 02421
781-372-3327 (phone)
781-863-8118 (fax)
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