HarborFreight.com Chooses Vignette To Enhance Its Online Marketing Strategy With Targeted E-Mail Solution
Largest Tool and Equipment Catalog Retailer Increases Revenues, Profits Using Vignette Applications
AUSTIN, Texas (June 12, 2001) Vignette Corp. (Nasdaq: VIGN), the leading provider of customer-driven Internet applications, today announced that online retailer HarborFreight.com, the largest tool and equipment catalog retailer, with over 5 million customers, has successfully deployed Vignette® applications to interact more effectively with customers and improve the profitability of its weekly e-mail campaigns.
To enhance online sales of tools and equipment, HarborFreight.com recently implemented the Vignette® Relationship Management Server (RMS) to deploy an e-mail recommendation solution that makes it easy for companies to set up and deliver targeted e-mail promotions. This sophisticated application predicts which products or services are likely to appeal to individual customers and inserts that content into personalized e-mail messages.
In addition to improving overall customer satisfaction, HarborFreight.com’s solution ramped up revenue through automated cross-selling recommendations, leading to a quick return on investment.
“In the first three months of operation, the e-mail recommendation solution using Vignette Relationship Management Server paid for itself by generating a significant increase in our response rate, order quantity and per-customer profit margins,” said David Martel, vice president of marketing at HarborFreight.com. “HarborFreight is pleased to see personalized e-mail, created using Vignette’s applications, generate a substantial lift in response rates and sales-per-customer relative to our best control messages.”
Vignette Relationship Management Server is part of Vignette’s suite of customer-driven Internet applications, which includes Vignette® Content Management Server, which can be used to design and manage the content for targeted campaigns, Vignette Relationship Management Server, which enables the analysis and segmentation of customers and the management of campaigns, and the Vignette® Multi-channel Communication Server, which sends e-mail.
“HarborFreight.com’s experience confirms that customized e-mail communications translate to highly effective marketing,” said Thomas E. Hogan, president and chief operating officer of Vignette. “The
e-mail recommendation solution adds value to Vignette’s suite of applications by providing a complete targeted e-mail solution that can be configured to maximize e-business objectives.”
Vignette Professional Services was responsible for successfully implementing HarborFreight.com.
About HarborFreight.com
Established in 1995, HarborFreight.com is the Internet component of a 34-year-old tool, equipment and machinery merchandiser. Although much of its business has moved to the Web, the Camarillo, Calif.-based company also operates 99 retail stores in 27 states and distributes a catalog to more than 5 million customers.
About Vignette
Vignette Corp. (Nasdaq: VIGN) is the leading provider of customer-driven Internet applications used by the most demanding and successful organizations in the world. Vignette’s products allow businesses to create and extend relationships with prospects and customers, and to facilitate high-volume transaction exchanges with suppliers and partners, all of which enhances customer satisfaction. Vignette powers more than 1,250 leading e-businesses. Headquartered in Austin, Texas, Vignette has offices located throughout the Americas, Europe, Asia and in Australia, and can be found on the Web at http://www.vignette.com/.
FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company’s current expectations. Factors that could cause or contribute to such differences include, but are not limited to, future losses, limited operating history, fluctuation of quarterly revenues and operating results, competition, dependence on a small number of large orders, lengthy sales cycle and product implementation, acquisition integration, market awareness of our product, rapid changes in e-relationships technology and new products, and other factors and risks discussed in the Company’s 10K, as amended and filed with the Securities and Exchange Commission, and any reports filed from time to time with the Securities and Exchange Commission.
Vignette is a registered trademark of Vignette Corp. All other names are the trademarks of their respective companies.
For More Information
Alicia Quinn Sankar
Vignette Corp.
512.741.4871
asankar@vignette.com
Sarah Gonzales
Waggener Edstrom
512.536.7526
sarahg@wagged.com
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