ResponseLogic Appoints CTO and Vice President of Product Management
Key Hires as Company Prepares to Roll Out
New Version of CRM Software, ADAPTe 2.0
New York, June 12, 2001 - ResponseLogic, a provider of marketing software solutions for mid-sized businesses, today announced the appointments of John Ching, as chief technology officer and Andrew Dorward as vice president of product management.
Reporting directly to Chairman and CEO, Kamal Bherwani, Mr. Ching is in charge of defining the strategic direction of ResponseLogic`s technology, products and services, and is responsible for enhancing ResponseLogic`s competitive advantage through superior technology and product architecture.
Mr. Ching is a high-tech industry veteran with more than 14 years of software development and management experience. Most recently, Mr. Ching was the CTO at Infotriever, Inc. (a Brightspark company), where he was instrumental in the development of the company`s patent-pending eCRM technology for connecting Personal Digital Assistants. Prior to Infotriever, Mr. Ching serviced as the Director of Engineering at E-Certify Corporation, where he led a diversified team to create the company`s flagship Enterprise PKI and Internet security product suite.
As vice president of product management, Mr. Dorward is charged with ensuring that ResponseLogic`s growing CRM product portfolio helps customers achieve greater ROI on their e-commerce assets by creating targeted, profitable cross-selling and upselling opportunities. Mr. Dorward comes to ResponseLogic with more than 15 years of experience in electronic publishing and e-commerce. Prior to ResponseLogic, Mr. Dorward spent five years with Bertelsmann, where he started the Company`s first initiatives in e-commerce - first with its professional publishing division in Munich, Germany, then latterly as Director of Personalization with the Bertlesmann E-commerce Group (BeCG) in New York. The BeCG group was responsible for the launch and ongoing product development of Bertelsmann Online (BOL), one of the largest media stores in the world, with businesses in 16 countries worldwide.
Both appointments come at a critical time as ResponseLogic is in the midst of its ADAPTe 2.0 rollout. Last week, ResponseLogic announced an "early adopter" incentive program for Version 2.0 of its ADAPTe campaign management solution. For an introductory fee of just $25,000, this limited-time, introductory offer will allow participating businesses to benefit from ResponseLogic`s ADAPTe marketing platform, the first CRM solution specifically designed and priced for today`s mid-sized businesses. The offer extends through the end of June.
"This is an exciting time for ResponseLogic, and John and Andrew are going to be essential elements of our success," said Kamal Bherwani, CEO of ResponseLogic. "Our ADAPTe 2.0 campaign management software is designed to produce immediate results and an immediate return on investment by offering the core capabilities found in larger CRM solutions, but at a fraction of the cost. John and Andrew bring years of extensive industry experience to our team as we expand our ADAPTe platform`s capabilities to deliver additional CRM essentials priced for the mid-market
About ResponseLogic
ResponseLogic provides mid-sized businesses with marketing software that enables them to effortlessly deliver real-time, targeted promotions with maximum effectiveness, at a fraction of the cost of comparable solutions. Designed to produce immediate results and an immediate return on investment, ResponseLogic`s campaign management solution provides the critical components found in larger CRM solutions, but is the only solution specifically designed and priced for today`s mid-sized businesses. ResponseLogic also offers consulting services delivering a wealth of experience in direct marketing and database management that can help marketers optimize the ADAPTe solution. Headquartered in New York City and privately held, ResponseLogic has offices in New York City, Toronto and Argentina. For more information call 212-481-8700 or visit www.ResponseLogic.com.
ADAPTe is a service mark of ResponseLogic Inc.
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