Digital Impact Introduces New Solution Lines
Strategy, Customer Acquisition and Customer Marketing Solutions to Establish New Standard of Excellence in Online Direct Marketing
San Mateo, Calif., June 13, 2000 -- Digital Impact, Inc. (Nasdaq: DIGI), the premier provider of online direct marketing solutions for enterprises, today announced the reorganization of its business into three new solution lines - Strategy, Customer Marketing, and Customer Acquisition. These solution lines are optimized to help enterprises drive revenue, influence prospect behavior and deepen customer relationships.
“Digital Impact’s new solution lines provide unprecedented breadth and depth to enable highly successful online direct marketing programs,” said David Kleinberg, senior vice president of marketing at Digital Impact. “Unlike low-end email delivery systems, our solution lines deliver market-leading results because they integrate the full spectrum of data management, marketing analytics, campaign management and delivery.”
Digital Impact pioneered online direct marketing and continues to provide the most innovative technology and services on the market. Over the past year, Digital Impact has expanded its client base to include more than one hundred Fortune 1000 corporations. These clients and prospects demonstrated strong demand for stand-alone strategy and customer acquisition services that originally complemented Digital Impact’s customer marketing solution. To capitalize on this demand, Digital Impact expanded and elevated strategy and customer acquisition into complete, integrated solution lines, and expanded its customer marketing solution with further technology enhancements. The new lines represent the company’s commitment to continue delivering industry-leading solutions to Fortune 1000 companies creating and implementing large and complex online direct marketing programs.
“Digital Impact has proven itself as a leading player in the online direct marketing arena,” said Harry Watkins, research director at Aberdeen Group. “The new solution lines being unveiled today represent an important milestone that further strengthens Digital Impact’s ability to help client firms develop their strategic and tactical marketing plans, to execute high impact online marketing programs, and to learn from the results over time.”
Strategy Solution T
he Digital Impact Strategy Solution provides marketers the foundation required for developing online direct marketing programs. Strategy clients receive comprehensive assessments, plus integrated strategies and plans. Digital Impact also offers ongoing guidance during the execution phase and customized engagements. Our strategy consultants bring expertise in online direct marketing across major vertical markets and use proven methodologies for strategy development.
Customer Marketing Solution
Superior online direct marketing is an iterative process that involves three key steps: collecting and managing opt-in customer information, analyzing the information to determine ideal segments and offers, and delivering highly relevant messages. The Digital Impact Customer Marketing Solution facilitates this process, making it easy to create and deliver highly successful email marketing programs.
Customer Acquisition Solution
The Digital Impact Customer Acquisition Solution enables marketers to cost-effectively reach new prospects and drive online revenue by converting prospects into customers. Digital Impact helps clients achieve superior results by providing access to a rich base of prospect sources, negotiating exceptional rates and optimizing campaigns to reach the highest value customers. Customer Acquisition clients receive full-service program management, including strategic media plan development, comprehensive testing and results analysis.
The Impact Technology Platform
In addition to the new solution lines, Digital Impact also recently unveiled Impact 4.1, the latest version of its technology platform. Impact 4.1 includes an upgraded client interface for assembling online direct marketing campaigns, as well as a sophisticated marketing analytics application that gives marketers unprecedented access to the results of their campaigns, allowing them to send highly targeted messages that maximize the lifetime value of each individual customer. In addition, Impact 4.1 provides expanded foreign language support for Asian languages including Japanese, traditional Chinese and Korean. This support extends the worldwide marketing reach of corporations by allowing them to send targeted emails in Asian languages to their global customer base.
About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation, MasterCard, and Hewlett-Packard. Digital Impact’s solutions - Strategy, Customer Acquisition and Customer Marketing - enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services.
Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in October 1997 and currently has more than 300 employees in its Silicon Valley, Santa Monica, Dallas, Chicago, New York and London offices. The company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.
The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact’s expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact’s actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements.
Note to Editors: Digital Impact is a registered trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners.
Dara Sklar
daras@schwartz-pr.com
415/512-0770
Back...
