RESPONSYS ANNOUNCES SYSTEM INTEGRATOR PARTNER PROGRAM
FOR IMMEDIATE RELEASE
Contact:
Shannon Atlas, Responsys, Inc., 650-251-0173,
satlas@responsys.com
Nicole Osmer, Responsys, Inc., 650-251-0165,
nicoleo@responsys.com
Formulasys, Infinity Business Solutions, and Saama Technologies Consultants
to Integrate Responsys Interact with Enterprise Applications
PALO ALTO, Calif., June 14, 2001 - Responsys, Inc., a pioneer in optimized
interactive marketing solutions, today greatly enhanced large enterprises`
ability to maximize vital customer data by enlisting a number of leading
system integrators into the company`s newly-launched system integrator
program. Members of the program will help enterprises integrate Responsys
Interact with sales force automation and customer relationship management
systems like Siebel Systems, Clarify, Pivotal and Onyx, and Web traffic
analysis tools like Net.Genesis and WebTrends.
Through this program, Responsys-trained consultants from Formulasys,
Infinity Business Solutions, and Saama will be available to companies
utilizing Responsys Interact™, the industry`s most comprehensive
interactive marketing solution.
"This program addresses a great need in Global 2000 companies that
currently lack tightly integrated data systems. Without integration, these
companies can not fully optimize marketing programs," said Amanda Barber,
vice president of business development for Responsys. "Our system
integrator partners are highly qualified to work with a variety of
enterprise applications that are revolutionizing the way companies do
business today."
In May 2001, Responsys announced the Responsys® Gateway family of products,
which provides companies with the ability to integrate customer data from
Web site activities, external data sources, content publishing, and
e-commerce systems with interactive marketing data. Interactive marketing
managers can then quickly leverage customer interactions across multiple
touch points and gain a unified and actionable view of each customer.
About Responsys, Inc.
Responsys, Inc. is a pioneer in the optimized interactive marketing
movement, providing enterprises with the ability to have personalized web
interactions with customers. Responsys is the first - and only - company
to integrate comprehensive customer data analysis and management systems
with powerful, targeted customer interaction systems. This unique
combination delivers superior marketing return on investment by allowing
enterprises to adapt and optimize their online customer interactions in
real-time, based on the most current customer data. Over 260 customers,
including Avery Dennison, Chadwick`s of Boston, Lands` End,
MuseumCompany.com and VeriSign, integrate the Responsys® solution into
their overall e-commerce strategy. Privately held, Responsys is based in
Palo Alto, Calif., with additional offices in Portland, Oregon and London,
England. Investors including Accel Partners, Foundation Capital, Redpoint
Ventures, RSA Ventures and Sigma Partners back the company. The company is
TRUSTe certified. For more information, visit www.responsys.com, email
info@responsys.com, or call (888) 219-7150.
# # #
Responsys, Responsys.com, Responsys Interact, Responsys Acquire and
Responsys Gateways are trademarks of Responsys, Inc. All other trademarks
and registered trademarks are the properties of their respective owners.
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