Pantone Provides TheRightColor™ for StudioDirect
FOR IMMEDIATE RELEASE
Contact:
Ellen Pinto
Pantone, Inc.
(201) 935-5500
epinto@pantone.com
Jay Austin
Ogan/Dallal Associates Inc.
(212) 840-0888
jay@ogan-dallalpr.com
Charlene Chang
StudioDirect
(415) 593-9433
PANTONE TEXTILE Color System® Provides B2B Website
With Standard Language for Accurate Color Communication
CARLSTADT, NJ - June 18, 2001 - Pantone, Inc., the global authority on color and provider of professional color standards for the graphics, fashion, interior and industrial design industries, today announced a collaborative relationship and license agreement with StudioDirect, a new private label company targeting specialty retailers. Under the agreement, Pantone will provide StudioDirect with accurate color solutions from its newly created division, PANTONE TheRightColor. StudioDirect, a division of Li & Fung, the global leader in consumer products sourcing, provides small, medium and specialty retailers with private label programs featuring the same product selection, customization options and pricing enjoyed by the largest retailers.
TheRightColor division of Pantone focuses on providing the PANTONE TEXTILE Color System, a universal and precise color language, along with Internet-based technology. This solution enables retailers and resellers in a B2B market to build a color standard infrastructure that will improve the customer’s shopping experience and impact the vendor’s bottom line across all distribution channels. The PANTONE Color language provides an unambiguous way to communicate color between sellers and buyers.
“Color accuracy is critically important to our business,” stated Brett Nelson, vice president of business development for StudioDirect. “For our customers, it is vital that the color they choose online for their private label goods is the same color that arrives in their delivery. Similarly, we need a reliable way to communicate our customer’s color choices to our global network of over 6,000 factories. Pantone enables us to satisfy both needs by providing a standard color language that is used throughout the apparel industry for precise end-to-end color communication.”
“Working with a global giant such as Li & Fung really leverages the advantages of Pantone`s TheRightColor solutions,” enthused Richard Herbert, president of Pantone. “TheRightColor tools will improve the buying experience for StudioDirect customers by providing a level of color confidence that will minimize the need for samples, reduce the overall turnaround time in the buying cycle and eliminate inaccurate color deliveries.”
Under their agreement, Pantone will provide the StudioDirect Web site (www.studiodirect.com) with two components of TheRightColor package solution:
§ Items sold by StudioDirect are coded using the PANTONE TEXTILE Color System, the globally accepted standard for color specification, communication and identification.
§ A StudioDirect branded version of the PANTONE TEXTILE Color Guide - a physical fan guide similar in concept to paint books containing the 1,757 PANTONE Textile Colors used by the apparel and home furnishings industry - will be provided by StudioDirect to the retailer for the most accurate and tangible representation of a color.
About Pantone, Inc.
Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With more than 38 years of experience, Pantone is recognized as the worldwide market leader in color communication and color technology for the graphic design, printing, publishing, textile and plastics industries. Pantone products are used by leading apparel and home furnishings vendors such as Liz Claiborne, Lands’ End, Nike, Target and Pottery Barn. More information is available at www.pantone.com and www.therightcolor.com.
About StudioDirect
StudioDirect is a new private label company from Li & Fung, the largest consumer product sourcing company in the world and the sourcing power behind some of the most recognized names in retail. StudioDirect combines Li & Fung’s global sourcing expertise with the efficiencies of the Internet to offer specialty retailers private label programs with the same great product selection and pricing enjoyed by the largest retailers. StudioDirect products include: men’s fashion basics, golf-wear, home accessories, and seasonal gifts.
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PANTONE and other Pantone, Inc. trademarks are the property of Pantone, Inc. Pantone, Inc., 2001
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