FOR IMMEDIATE RELEASE
Contact:
Sarah Tolle/John Sonego
ROGERS & ASSOCIATES
(310) 552-6922
stolle@rogersassoc.com
jsonego@rogersassoc.com
Sherman Oaks, Calif., June 18, 2001 - B3 Corp., an e-solutions business,
today announced it has partnered with interaction design firm IDBIAS to
re-design its user interface for its core buildIT storebuilder product. The
user interface upgrade is based on extensive feedback from merchants and
clients, and analysis by B3 and IDBIAS. With this new user interface,
buildIT will not only be the most feature-rich product in its class on the
market today, but will also be the easiest to use.
"B3 is committed to providing the most useable products to our
clients, so we`re constantly looking for ways to enhance our products to
ensure we offer the highest standard in the industry," said David
Archambault, President and CEO of B3 Corp. "To accomplish this, we partner
with the very best in the business. We`re very pleased to be working with
IDBIAS."
"IDBIAS develops unique ways for people to interact with technology
by providing interaction design expertise, user studies, design review and
educational workshops," said S. Joy Mountford, Founder and Managing Director
of IDBIAS. "How the interface is designed directly impacts the user`s
experience, so it must be as functional as possible. We believe B3
epitomizes functionality, and we`re delighted to be working with them."
Mountford, who will oversee the B3 interface upgrade, was the creator and
manager of the highly acclaimed Human Interface Group at Apple Computer,
where she initiated and ran Apple`s International Interface Design Project.
During the past five years she lead a series of development projects at Paul
Allen`s Interval Research Corporation.
Based in Palo Alto, IDBIAS provides interaction design solutions
through their expertise in fast prototyping, used in developing interactive
spaces, physical devices, Web applications, information appliances and
software interfaces. Clients include Lego, Walt Disney Imagineering,
Shockwave, UBUBU, Military.com, Research Library Groups and Butterfly
Discovery Park. For more information, visit www.idbias.com
.
B3 Corp. is an e-solutions business providing an end-to-end commerce
platform featuring storebuilder, shopping cart, payments gateway and
e-wallet capabilities. These capabilities were developed specifically to
service large corporations with multiple divisions or organizations with
large communities of small- to medium-sized businesses, such as banks or
portals. With the company`s core expertise being payments management and
processing, B3 is rapidly expanding to serve m-commerce, B2B and digital
distribution of music and video on the Internet. Branded versions of the
B3`s commerce platform are currently being offered by Bank of America
(www.bamart.com ), Wells Fargo Bank
(www.wellsfargoestore.com ) and divisions
of AOL Time Warner. B3 is a privately held company with major equity
investments from Warner Music Group (an AOL Time Warner company), Wells
Fargo Bank and Zilkha Capital Partners, LLP. For more information about B3
products and services, go to www.bthree.net.
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