FOR IMMEDIATE RELEASE
Engage, Inc.
100 Brickstone Square
2nd Floor
Andover, MA 01810
(978) 684-3884
(978) 684-3636 fax
ANDOVER, Mass., June 19, 2001 - Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software and interactive media company and a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), today announced a new package application, called PromoManager, that will enable eCommerce businesses to quickly, easily and cost-effectively deliver highly targeted promotional content on their Web sites. PromoManager enables marketers to lower customer acquisition costs and maximize revenue by more easily and economically managing online promotional campaigns. Because PromoManager requires minimal assistance from technical personnel, marketing professionals can implement sophisticated promotions with more quickly and precisely.
“We developed PromoManager in response to requests from numerous eCommerce businesses seeking an online promotion management solution that is affordable and easy to implement, yet does not compromise functionality or performance,” said Tony Nuzzo, Engage CEO.
PromoManager includes a number of key features that facilitate the delivery of online promotional content and maximize campaign impact, including:
a simple user interface that enables marketers to increase promotion volume and complexity, accelerate implementation, and rapidly modify campaigns;
targeting capabilities based on existing customer and site information such as online behavior profiles, transaction records, site areas visited, shopping cart contents, and geography, while maintaining visitor privacy and anonymity.
dynamically rotating promotions that enable marketers to serve a maximum number of effective offers on a minimum amount of site real estate;
a real-time inventory and delivery reporting system that facilitates effective co-op advertising programs between eCommerce businesses and suppliers by giving all parties up-to-the minute results on promotion performance.
Engage intends to begin shipping PromoManager in July of 2001. The company expects initial adopters to be eCommerce sites, including brick & mortar companies, online retailers and catalogers, and pure-play eCommerce sites. The software supports the Windows NT, Windows 2000, Solaris and Linux platforms as well as Oracle, Sybase and SQL Server databases.
About Engage®
Engage, Inc. (Nasdaq: ENGA) is a leading enterprise marketing software and interactive media company. A majority-owned operating company of CMGI, Engage enables companies to harness the power of interactive marketing to create more loyal customers, maximize revenue, and increase brand visibility and recognition. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage please call 877-U ENGAGE or visit www.engage.com.
Back...
