Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Wednesday, May 24, 2006   
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Apparel retailers deliver faster high broadband access in April

Apparel/accessories retailers gave online customers with high broadband connections the fastest access time in April, says Gomez Inc.

Gomez notes that online shoppers with a high broadband connection could visit a Top 50 apparel site in about 5.56 seconds, compared to consumer products (5.90 seconds), computers/electronics (6.44 seconds), mass merchants (6.76 seconds) and specialty retailers (7.76 seconds).

When their site is accessed by a low broadband connection, consumer products retailers delivered the fastest average access at 11.34 seconds, Gomez says. The next fastest web retailing category was apparel/accessories (12.49 seconds), followed by specialty sites (13.79 seconds), computers/electronics retailers (13.91 seconds) and mass merchants (14.24 seconds).

In April Top 50 consumer products sites also provided the fastest dial-up access in 49.68 seconds.

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