Hardware shoppers now will be able to find what’s on sale at their local True Value hardware stores by checking the sales flyer at TrueValue.com. Chicago-based TruServe Corp., which represents 6,000 hardware stores nationwide, has selected CrossMedia Services to develop and operate TruServ`s offering of local in-store advertised products and prices on TrueValue.com.
"We`re pleased to provide our True Value retailer members with a powerful new marketing tool, thanks to CrossMedia Services` unique capabilities," said Rob Liebgott, senior vice president of sales, marketing, advertising and merchandising at TruServ. "CrossMedia Services enables us to transform our print circulars to a very appealing format that is optimized for the web and localized to serve the needs of our members."
Chicago-based CrossMedia Services Inc. was formerly known as SalesHound Inc. It also has a deal with Sears, Roebuck and Co. to post Sears’ circulars online.
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