Internet Retailer - Strategies For Multi-Channel Retailing


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News Stories Wednesday, August 22, 2001   
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EC marketers make more in retail than other sectors, Mercer survey finds


Many workers who hold e-retail’s more technology-focused job titles have skills that transfer easily to other – read better-paying -- sectors of e-commerce. That’s one reason the median base bay for so-called “hot skills” rose 7.5% in the past year, outstripping the previous year’s median 5% increase, according to Lincolnshire, IL-based Hewitt Associates.

“In terms of IT job functions, there’s not a lot of distinction among the industries,” says Diane Berry, vice president of research at Bridgewater, NJ-based people3, a human resources consulting firm that specializes in IT. “You can take your development skills and walk across the street.”

But for the executive with both technology expertise and top b2c marketing knowledge, e-retail is the place to be. Of several e-commerce jobs recently compared across industry sectors by compensation consultants William M. Mercer Inc., New York, the median total cash compensation for e-commerce marketing directors in e-retail was $136,100. That’s higher than the median for the same job title in the generally higher-paying financial services industry, as well as the $120,900 median for all other industries surveyed.

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