The Bombay Co. to launch bombaykids.com next week

Fort Worth, TX-based The Bombay Company Inc. will launch bombaykids.com Monday as part of plans to leverage its brand name. The company will mail supporting catalogs in mid September.

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The new site will build on an Internet strategy that the company says has been successful. Although the company didn’t release specifics about its Internet sales, CEO Carmie Mehrlander said, “We are pleased with our Internet growth year over year and its positive contribution to the bottom line."

For the quarter that ended Aug. 4, The Bombay Co. reported that revenue increased 8% to $97 million from $89.6 million for the same period last year. Net loss for the period was $2.7 million compared to last year`s net loss of $1 million. For the six months ended August 4, total revenues were $188 million compared to $175.3 million the prior year. Net loss for the period was $5.7 million compared to last year`s net loss of $2.7 million.

In addition to its web site and catalogs, The Bombay Co. operates 415 stores.