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Feature Article October 2001   
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Slicing the Pie Ever Thinner

IRWD2010 Conference

Forrester Research Inc. is looking in even greater depth at who‚s buying online. Forrester‚s latest stats slice the population into such micro-subsets as parents of a newborn, new first-time parents and millionaires. Here are some of the findings they‚ve uncovered about the online behavior of these groups:

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