E4X AND TRANSFIRST OFFER MERCHANTS OPPORTUNITY TO INCREASE GLOBAL SALES
Companies Expanding Globally can do so by Selling in Local Currencies
New York – September 6, 2005 – E4X, Inc., the leading provider of online multicurrency services and TRANSFIRST, a premier provider of transaction processing services and payment enabling technologies announced that merchants using TRANSFIRST’s payment processing services now have the opportunity to increase their global sales by selling to global customers in local currencies.
Merchants using TRANSFIRST’s suite of payment processing solutions now have access to E4X’s unique patented technology and multicurrency services for managing global sales, including all aspects of foreign exchange. E4X’s solution benefits merchants by:
• Enabling the display of final prices in a wide range of currencies, enhancing the shopping experience for consumers from Europe, Asia, Australia and the Americas;
• Eliminating all foreign exchange risks and providing guaranteed exchange rates, so that both merchant and customer are protected from currency fluctuations;
• Minimizing the costs of doing business globally – no need to maintain multiple banking relationships, convert funds or monitor rates;
• Simplifying processes – reconciliation and reporting of all information, currencies and transactions including support for accounting and auditing requirements; and
• Quickly and easily implement technology, which immediately impacts the bottom line.
“Working with E4X allows us to offer our merchants a proven solution for increasing global sales,” said Thomas Rouse, chairman and chief executive officer of TRANSFIRST. “By adding E4X’s multicurrency services to our suite of customized payment processing services and technologies, our merchants can easily and successfully expand their business into global markets.”
“We’re extremely pleased to be partnering with TRANSFIRST, to enable their merchants to sell globally in local currencies,” said Michael DeSimone, Senior Vice President, E4X.
About TRANSFIRST
A premier provider of transaction processing services and payment enabling technologies, TRANSFIRST offers a first-rate suite of products and services and customized processing programs uniquely tailored for the special business needs of financial institutions, independent sales organizations and agents and its referral and reseller partners. Through its in-depth industry knowledge, partnership strategy and innovative solutions, TRANSFIRST provides a specialized approach to transaction processing for healthcare providers, public entities, online and other non-traditional merchants, as well as brick and mortar retailers. Founded in 1995, TRANSFIRST is a market leader in strategic mergers and acquisitions, which has allowed the company to gain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TRANSFIRST is headquartered in Dallas, Texas, and has operations facilities in Louisville, Colo., Omaha, Neb., Kansas City, Kan., Newport Beach, Calif., Milwaukee, Wis. and Langhorne, Penn. Company wide, TRANSFIRST currently processes approximately $20 billion in annual sales volume for more than 160,000 merchants and more than 760 financial institutions. TRANSFIRST can be reached at 1-800-745-2659 or at www.TRANSFIRST.com.
About E4X, Inc.
E4X, Inc. provides a unique set of multicurrency services combined with a patented technology that enable companies to easily grow their international business while minimizing the cost, risk and complexity of multicurrency pricing, settlement and cross-border payments. With E4X, businesses allow global customers to shop and purchase in local currencies, receive payment in their currency of choice and make cross border payments to vendors, employees and other payees in their local currencies. E4X’s comprehensive solutions help companies of all sizes to expand globally while reducing foreign exchange risks, costs, and accounting complexities and easing the burden of reconciliation and reporting. Founded in 1999, E4X is based in New York and is privately held. The company operates a research and development facility in Tel Aviv, Israel. For further information, visit www.e4x.com.
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Contact:
Melissa Holden
E4X, Inc.
212-299-3580
melissa.holden@e4x.com
Brooke Sacrider
TRANSFIRST
214-453-7711
bsacrider@transfirst.com
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