With a new catalogue, 1200 stores, and a redesigned site, leading home furniture and décor retailer will leverage WebTrends to help optimize multi-channel initiatives
LAS VEGAS, Nev. - September 12, 2005 -WebTrends Inc., the global web analytics leader, today announced at the Shop.org 2005 Annual Summit that Pier 1 Imports (NYSE: PIR), has selected the software solution WebTrends® 7 Enterprise to improve its online merchandising strategies and increase conversions and revenue for its web site www.pier1.com. The company also plans to correlate the online visitor data with its other sales channels, including its retail stores and its new catalog to gain a better understanding of how each channel affects the other and to improve overall return on investment.
"Pier 1 Imports has over 1200 stores around the world, plus multiple new initiatives launching this year, including a new catalog and a redesigned web site, so both online and offline measurement are increasingly important strategies. Plus, given the success we`re seeing online, it was time to have a more robust solution in place to enable business users to create their own reports and obtain immediately actionable information," said Steve Woodward, Senior Manager of Internet Operations at Pier 1 Imports. "We looked at other leading vendors, but WebTrends was the clear choice due to its impressive product evolution and its focus on accuracy and technical flexibility, in addition to our long-standing relationship with the company."
Executives from Pier 1 chose to standardize on WebTrends 7 software as they wanted to keep proprietary data in-house, including both web metrics and product information. With WebTrends software, Pier 1 can take advantage of hybrid data sources including WebTrends SmartSource™ page-tagging for the most complete visitor information possible, log files to analyze data on technical performance and visits from search engine spiders, and maintain ownership of this rich information for historical analysis and integration with data from other systems. Additionally, with WebTrends new first-party cookie management solution, Pier 1 can avoid high blocking and deletion rates associated with third-party cookies and leverage the industry`s best practices for security and privacy-conscious organizations by using its own first-party cookie as the visitor identification method.
Like other leading retailers, Pier 1 uses WebTrends 7 to measure and optimize its online marketing mix, including email marketing, Search Engine Marketing, as well as other onsite promotional campaigns. Prior to moving to WebTrends 7 Enterprise, Pier 1 had limited analytical capabilities when assessing the effectiveness of promotional email and online efforts. Now with WebTrends SmartView™, the metrics overlay solution in WebTrends 7, Pier 1 can immediately see the email creative that performed best, everything those visitors did after arriving on the site, and orders and revenue superimposed right on the email, for a clear picture of visitor behavior from initial click to initial sale and beyond.
Not only does WebTrends SmartView provide an easier, more complete method of analyzing the effectiveness of email campaigns, Pier 1 has also used the solution to optimize the effectiveness of its pages and on-site promotions. In fact, within the first five minutes of using the metrics overlay, executives understood exactly how visitors use its navigation menus and product hierarchies, giving them the insight necessary to know how they can influence visitors to navigate to critical areas and important products.
"WebTrends is continually chosen by leading retailers because of our proven expertise in analyzing retail sites, accurate data collection methods and privacy-conscious best practices that give marketers the confidence and insight they need to focus on increasing sales and improving their ROI," said Greg Drew, CEO and president of WebTrends, Inc. "We`re pleased that Pier 1 moved to WebTrends 7 Enterprise, and look forward to helping them optimize their business results and understand multi-channel interplay."
About WebTrends
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.
About Pier 1
Pier 1 Imports, Inc. is North America`s largest specialty retailer of imported decorative home furnishings and decor with Pier 1 Imports® stores in 50 states, Puerto Rico, Canada and Mexico; The Pier® stores in the United Kingdom and Ireland; and Pier 1 Kids® stores.
WebTrends and WebTrends On Demand are trademarks or registered trademarks of WebTrends Inc. in the United States and other countries. All other trademarks mentioned are the property of their respective owners.
Back...
