Contacts
Eric Cetnarski
Hyperion
Tel: 1.408.220.8037
eric_cetnarski@hyperion.com
Robin Christie
Brodeur Worldwide (for Hyperion)
Tel: 1.408.324.4848
rchristie@brodeur.com
New Web-based Analysis Tool Drives Customer Profitability And Enables Businesses To Better Understand, Manage and Optimize Online Selling
BOSTON and SUNNYVALE, Calif., June 20, 2001 – Hyperion (Nasdaq:HYSL), a global leader in business analysis software, today announced the addition of Hyperion eCommerce Analysis Suite® to its customer analysis solutions. It is the first packaged solution to combine information from e-commerce transactions, Web-server logs and other disparate data sources -- providing a multi-dimensional analysis of online buying behavior. Hyperion eCommerce Analysis Suite, which is being showcased at this week’s DCI CRM Conference, is the first of a new generation of analysis tools that help e-commerce executives actively manage their online channel for maximum customer service and profitability.
“Our customers are telling us that page views and one-dimensional snapshots are not supplying the information they need to drive greater customer satisfaction and increased profitability on their sites,” said Mindy Fiorentino, vice president of marketing for Hyperion eCRM Analysis. “Hyperion eCommerce Analysis Suite gives users the ability to better understand buying behavior in order to make actionable decisions that can increase online shopping conversion rates and maximize online sales revenue.”
Retailers today need to address the three critical factors for successful online commerce: multi-channel retailing, dynamic merchandising and customer loyalty. With Hyperion eCommerce Analysis Suite, customers can better understand the behavior of online shoppers. Hyperion software enables users to obtain answers to detailed questions such as: do their online shoppers browse a particular site, or do they arrive already knowing what they want? Why are they buying here? Or more important, why aren’t they buying here?
Hyperion eCommerce Analysis Suite marries the Web-server logs with the commerce transactions to answer those questions and help businesses increase shopper profitability, frequency and retention -- not just visiting and browsing.
“Retailers continue to face the challenge of serving customers across additional points of interaction (POIs), and these multi-channel customer requirements are driving retail effectiveness analysis to include online behaviors and financial transactions – as well as operational efficiencies,” stated Liz Shahnam, vice president and director, CRM Infusion, META Group. “This, in turn is driving customer analytics providers to combine Web-logs and e-commerce transaction data for customer analysis that better understands the revenue, profitability, and ultimate equity of customer interaction.”
Benefits of Hyperion e-Commerce Analysis Suite:
Hyperion e-Commerce Analysis Suite enables users to understand, manage and optimize their online selling experience by providing the ability to:
Understand buying behavior throughout the online retail cycle
Increase online browsing-to-shopping conversion rates
Maximize online and offline customer profitability and product sales
Hyperion e-Commerce Analysis Suite Features:
Hyperion eCommerce Analysis Suite, built on Hyperion Essbase®, features a wide range of best-of-breed metrics that enable more accurate decision-making to maximize revenue and profitability from e-commerce initiatives, and allow companies with online selling operations to:
Analyze e-commerce activity by time, customer segment and product
Analyze sales trends, basket revenue, shopping cart abandonment rates and conversion rates across the purchase chain
Analyze dynamic content -- product impressions and the related conversion to purchases
Devise appropriate selling strategies, based on these analyses, to maximize revenue and profitability from e-commerce initiatives
For a demonstration of Hyperion eCommerce Analysis Suite, please visit booth # 2120
About Hyperion
Hyperion (NASDAQ:HYSL) is a global leader in business analysis software. Hyperion helps managers succeed by helping their companies achieve greater performance and profitability. Business leaders use Hyperion products and services to plan, manage and execute on strategies by analyzing information on e-business initiatives, supply chain execution, customers, operations and finance. The company’s market-leading Hyperion ® Essbase ® technology, packaged business analysis applications and tools are used by more than 6,000 organizations worldwide, including 86 of the Fortune 100, 64 of the Nikkei Top 100 in Japan and more than 40 of the Financial Times European Top 100. In addition, more than 400 Hyperion alliance partners deliver technology, applications and services to increase the flexibility and choice for customers. Headquartered in Sunnyvale, California, the company has offices in 22 countries. More information is available at http://www.hyperion.com, info@hyperion.com, or 1-800-286-8000.
Hyperion and Essbase are registered trademarks and Hyperion Solutions is a trademark of Hyperion Solutions Corporation. All other trademarks and company names mentioned are the property of their respective owners.
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