BoostWorks helps leading email marketing solutions company provide best-of-breed performance for integrated web-based marketing campaigns
San Francisco, CA - June 21, 2001 - BoostWorks™ (www.boostworks.com), a leading provider of server-based solutions accelerating the delivery of web content and application data, today announced a strategic partnership with Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing solutions. Through the new agreement, Bigfoot Interactive will add BoostWorks` Internet and data delivery optimization technology to its suite of integrated marketing services and will also serve as the preferred email marketing provider for BoostWorks` clients.
"Email and the Web represent critical user interfaces that can ultimately impact performance, customer lifetime value and marketing return-on-investment," noted Al DiGuido, CEO of Bigfoot Interactive. "Our new relationships with BoostWorks will help marketers optimize the performance and relevance of their Web content and applications to deliver a best-of-breed user experience across email and the Web. We`re excited to add BoostWorks` products to our network of services as they demonstrate our commitment to working with partners that can help us maximize our clients` interactive marketing success."
"The efficient and reliable delivery of content and data, either via the Internet or through email, is increasingly critical in the success of online strategies," commented Vincent Titolo, President and CEO of BoostWorks. "Bigfoot Interactive shares our commitment to providing cutting-edge technology and services that enhance the user experience, improve results and build competitive advantage for clients."
BoostWeb is a server-based software solution Accelerating the Last Mile.™ BoostWeb recognizes the capabilities of the end-user agent and dynamically optimizes the web content for the fastest response time and interactivity with the site. The performance enhancements result from BoostWorks` patent-pending Intelligent Network Acceleration (INA™) technology. Depending on the type of data and network speeds, BoostWeb reduces the size of the web content and application data by up to 95% and boosts the response time by up to 7 times.
To see how BoostWeb can improve your web response time, using any URL, go to www.boostworks.com and access the free web performance evaluation test.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology and professional services, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World Wildlife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom® Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company`s investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom® Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.
About BoostWorks
BoostWorks provides a suite of server-based solutions ensuring optimal performance in the "last mile" delivery of web content and applications. Its flagship product, BoostWeb, provides the most cost effective method of improving end-to-end network performance for any kind of network - Internet, Intranet, or Extranet. BoostWorks is privately held and counts 300 enterprise, ISP, wireless, and OEM customers worldwide. The Company is headquartered in San Francisco, California with offices in Europe and Asia. For further information, please visit BoostWorks` web site at www.boostworks.com.
BoostWorks, BoostWeb, Accelerating the Last Mile and Intelligent Network Acceleration are trademarks of BoostWorks, Inc. All other trademarks or registered trademarks are the property of their respective companies.
Contacts:
Dena Lawless
BoostWorks, Inc.
415.343.8139
pr@boostworks.com
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