Internet Retailer - Strategies For Multi-Channel Retailing


Press Releases
Press Releases Friday, June 22, 2001   
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360Commerce Announces ExtendYourStore™ Point-of-Sale Release 4.5

For Immediate Release
360Commerce Contact:
Milly Pellizzari
Marketing Programs Manager
(512) 491-2781
mpellizzari@360Commerce.com

PR Firm Contact:
Jeff Ketner
KetnerBarnes (512) 794-8876
jketner@ketnerbarnes.com

Browser-Based Back Office and New Transaction Capabilities Improve Customer Service

Austin, Texas (June 22, 2001) – 360Commerce, a leading provider of integrated commerce software for retailers, announced today that ExtendYourStore™ Point-of-Sale (POS) Release 4.5, the latest version of the company’s point-of-sale application, will be available at the end of July. At the check out, POS Release 4.5 adds support for layaway, private label credit cards, advanced promotional pricing, and store credit, to name just a few of the new features. It also includes StoreCentral, a browser-based store operations, administration and reporting module that can reside and be accessed from anywhere including the manager’s office, at the point-of-service, at the corporate office, or even from home. This implementation allows store managers to spend more time at the front of the store, where they can better oversee customer service, instead of in the back office. Some of these new features can be previewed at the Retail Systems tradeshow, booth #116, June 26-28, 2001.

“This is our second release this year, with a third planned for the end of the year. The ability to deliver new functionality in such a short time-frame underscores the strength of our architecture,” said Christine Lowry, Senior Vice President of Marketing of 360Commerce. “Because we know margins are tight and business needs change rapidly in the retail environment, we constructed our multi-channel Java™-based architecture to leverage legacy assets and to be quickly and easily extended to meet retailers’ unique needs. ExtendYourStore applications are designed to be easier to enhance and upgrade, so retailers can take full advantage of new market-driven functionality rather than being tied to an old release, because it would cost too much to re-engineer existing custom features. Combined with adherence to both store and Internet standards and built-in integration technology that provides for easier integration with best of breed third-party applications, this is a solution retailers should investigate if customer-centric functionality and a lower total cost of ownership are priorities in their search for next-generation point-of-sale.”

About ExtendYourStore Point-of-Sale
360Commerce’s ExtendYourStore Point-of-Sale technology provides for fast and efficient customer check outs and includes transaction capabilities such as purchases, returns with original receipt retrieval, multiple item and transaction discount options, gift registry sales, and flexible tender options. It includes CrossReach™, a cross-channel customer service desk that connects the cashier with the retailer’s web store and enables the new cross-channel services customers are demanding, such as reserve on the Web/pickup in the store and buy on the Web/return in the store. It also includes StoreCentral, a browser-based back-office module that enables retailers to better manage store operations and application configurations from anywhere, and allows for one system of record for inventory to reduce costs and hassles. The multi-tier, network-centric architecture underlying all 360Commerce applications provides the responsiveness, flexibility and scalability needed, while also including the interfacing technology required to extend a store to traditional or new channels including the Internet.

About 360Commerce
360Commerce software enables consumers to shop seamlessly across all channels by empowering retailers to connect the store and all other channels with the enterprise in real time. Leading retailers on 360Commerce’s customer list include Circuit City, The Home Depot, KB Toys, Sears, Burlington Coat Factory, Cole National, The Great Indoors (Sears` new concept store), Apple and Meijer. TheExtendYourStore software suite includes CrossReach™, a cross-channel customer service desk; Unleashed™, a wireless mobile point-of-sale application; next generation Point-of-Sale; web and kiosk versions of Gift Registry; and Conductor, a channel manager application that connects all channels with the enterprise in real time for a 360-degree view of the customer. For more information, visit 360Commerce’s website at www.360Commerce.com.

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Trademarks: 360Commerce, ExtendYourStore, CrossReach and Unleashed are trademarks of 360Commerce, Inc. Java is a trademark of Sun Microsystems, Inc.

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