ACTIVE DECISIONS PARTNERS WITH CRM LEADERS TO BRING ITS ECOMMERCE AND ANALYTICS SOLUTIONS TO A BROADER AUDIENCE
FOR IMMEDIATE RELEASE
Contacts:
Cheri Hariri
Active Decisions, Inc.
650.762.2531
cheri@activedecisions.com
Alexis Hamilton
The Hamilton Group
650.843.1265
alexis@hgpr.com
New Initiative Combines Best-of-Breed eCRM Solutions
from BEA Systems, Broadbase Software, and MicroStrategy
with In-depth Customer Analytics from Active Decisions
BURLINGAME, Calif. – June 25, 2001 – Active Decisions, Inc., a leading supplier of eCRM decision-support applications, today announced it has formed relationships with CRM technology and service leaders including BEA Systems (NASDAQ NM:BEAS), Broadbase Software (NASDAQ NM:BBSW), and MicroStrategy® Incorporated (NASDAQ NM:MSTR). The new initiative will allow the manufacturing and retailing customers of each company, to incorporate Active Decisions’ unique buyer preference data into their current eCRM solution, allowing them to increase their overall view of their own customer base. The result is enhanced target marketing, product pricing and customer support.
“Active Decisions’ applications collect and analyze unique and highly actionable customer data that will help clients better serve their customers,” said Brent Arslaner, Vice President of Product Strategy at Broadbase Software. “When used in conjunction with Broadbase’s industry leading intelligent customer interaction software, joint clients will have an even clearer and more comprehensive picture of their customer that can be leveraged throughout the organization to deliver exceptional customer interactions.”
Active Decisions’ proven recommendation technology—the Internet’s standard for guided selling tools—provides an important and otherwise absent part of a company’s ecommerce tool kit. Unlike regular website or clickstream analysis tools, Active Decisions’ analytics products capture demographic information and accurately measure purchase drivers. When combined with other customer information collected from partners’ CRM solutions, manufacturers and retailers have a more complete and accurate view of their customers, which is the foundation of successful customer relationship management.
“Active Decisions shares our vision of helping companies build valuable customer relationships across sales, service, and marketing channels,” said William A. Doyle, vice president of Strategic Alliances at MicroStrategy Incorporated. “We view this alliance as important to our business and expect it to bring increased value to our joint customers.”
“Our technology enables more accurate customization of content served on web sites, works with personalization tools to enhance targeted marketing campaigns, and can be integrated quickly and easily with each partner’s CRM solutions,” said Jeff Dunn, president and CEO of Active Decisions. “In the process, we gather relevant and actionable information about the brands consumers prefer, the features they care about, and the amount they are willing to pay. When combined with other data collected by our partners, our deep customer profiles help our clients deliver the right offer to the right people at the right time, which fosters customer loyalty and decreases product returns. We are proud to team with such an impressive group of market leaders in the CRM arena to give customers an even broader range of solutions.”
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About Active Decisions
Active Decisions, Inc., is a leading supplier of eCRM decision-support applications. The company’s products increase customer revenues by providing automated sales assistance to drive higher ecommerce conversion rates and sophisticated market analytics to optimize the marketing and product assortment mix. Active Decisions products are designed for manufacturers and retailers of complex products, including consumer electronics, computer equipment, appliances, automobiles, and financial services.
Named a “Hot 100”` company by Upside Magazine, more than 80 Fortune 500 companies, leading portals, and ecommerce sites use Active Decisions technology to generate sales and to make critical marketing decisions. Active Decisions customers include Amazon, Best Buy Co., eBay, E*TRADE, Ford Motor Company, goodguys.com, Hewlett Packard, Intel, Lycos, McKinsey & Company, mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997, Active Decisions (formerly Active Research) is based in Burlingame, Calif. and on the Web at www.ActiveDecisions.com and www.ActiveBuyersGuide.com.
©2001 Active Decisions, Inc. All rights reserved. Active Decisions is trademarks of Active Decisions, Inc. All other company and product names are trademarks of their respective owners.
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